Module Information

Module Identifier
AB35120
Module Title
Strategic Leadership
Academic Year
2022/2023
Co-ordinator
Semester
Semester 1
Pre-Requisite
Reading List
Other Staff

Course Delivery

 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment Written report  (2,500 words)  40%
Semester Exam 2 Hours   60%
Supplementary Assessment Written report  (2,500 words)  40%
Supplementary Exam 2 Hours   60%

Learning Outcomes

On successful completion of this module students should be able to:

1. Explain and apply tools for analyzing the internal and external business environment.

2.Critically evaluate issues in business strategy process, content and context.

3.Appraise critically the major theories of strategy.

4. Evaluate customer segments.

5. Explore creative approaches to the formulation of business strategy.

6. Propose and defend improvements to strategic decision making in organizations.

Brief description

This module develops an understanding of the development of strategy, and illustrate the importance of business strategy to the company itself, to various stakeholders and to the wider business community . The module examines the many , often conflicting, approaches to business strategy; explores how strategy functions within the wider internal and external business environment; and provides the skills and knowledge required to take effective and well-informed strategic decisions, lead change, and create and sustain competitive advantage.

Content

​What is strategy?


Competitive advantage


Formulating Strategy


Analyzing Strategy


Strategy in practice



Segmentation, Targeting and Positioning;


Strategic Partnerships;



Evaluation and Control

Module Skills

Skills Type Skills details
Application of Number Analysis of financial and other numerically based company reports
Communication Develop communications skills including presentation and listening skills. Improve literacy skills by reading and writing about strategic management
Improving own Learning and Performance Devise and apply realistic self-learning strategies, review and monitor overall performance, be aware of time management techniques
Information Technology Use a range of commonly used software packages, prepare and analyze data, present information
Personal Development and Career planning Students will be able to use the skills learnt in this module to enhance their career opportunities. They will also be able to plan strategically for the long-term in their chosen career
Problem solving Identify problems. Develop creative thinking approaches to problem solving. Evaluate advantages and disadvantages. Construct a rational proposal in response to a problem
Research skills Carry out research into strategic management. Identify relevant source material for assignments and case studies
Subject Specific Skills Students will be able to understand, analyze and develop strategic plans in their chosen career and organization
Team work Understand the concept of group dynamics, contribute effectively to group activities, participate in group discussions and assessed course work, exercise negotiation skills

Notes

This module is at CQFW Level 6