Module Information

Module Identifier
Module Title
Digital Business: Leadership and Management
Academic Year
Semester 1
Reading List
Other Staff

Course Delivery



Assessment Type Assessment length / details Proportion
Semester Assessment Essay  (2,500 words)  50%
Semester Assessment Written report  (2,500 words)  50%
Supplementary Assessment Essay  (2,500 words)  50%
Supplementary Assessment Written report  (2,500 words)  50%

Learning Outcomes

On successful completion of this module students should be able to:

1. Outline the macro and micro environments within which Digital Business is an effective strategy.

2. Discuss numerous ways in which business strategy may be innovated to ensure shareholder/stakeholder value growth.

3. Analyse the key business drivers for the adoption of various Digital Business enabled technologies.

4. Evaluate the different foci of International Business in their adoption of Digital business.

5. Analyse how the Internet, and Internet technologies, support communication and Digital Business.​

Brief description

This module provides the facilitating knowledge to effectively examine digital business strategy, and identify the opportunities and threats of effective implementation.


​Introduction to Digital Business and Digital Commerce

Digital business Macro-Environment and Micro-Environment

Digital business Strategy and Leadership

Applications of Digital business

Leading Change in Digital business

Evaluation and Maintenance of Digital business

Integrated Digital Business Management

Module Skills

Skills Type Skills details
Application of Number Possible dependent upon the approach the student takes to answering the assessment
Communication Seminars will give the student verbal as well as presentation communication skills whereas the coursework will give valuable business oriented communication skills.
Improving own Learning and Performance This will be obtained via the seminars coursework and interaction within lectures.
Information Technology Students will be expected to make appropriate use of word processing and presentational software in their coursework. Also they should make use of Blackboard and on-line research.
Personal Development and Career planning The coursework requires students to focus on an applied corporate setting, and in developing their understanding of the research communication and analytical skills required in that context they will be able to make better-informed career choices and direct their personal development plans accordingly. However, neither skill is directly assessed.
Problem solving Students will gain problem solving skills as part of their brand plan coursework assessment and classroom exercises.
Research skills The coursework will need a certain amount of market research which the student will undertake, gaining key research skills.
Subject Specific Skills A fuller understanding fo the technology enablement of Digital Business.
Team work Classroom exercises and seminar work will improve teamwork skills for the students


This module is at CQFW Level 6