Module Information

Module Identifier
Module Title
Rural Entrepreneurship 2 (Business Structures, Analysis and Market Integration)
Academic Year
Distance Learning

Course Delivery



Assessment Type Assessment length / details Proportion

Learning Outcomes

On successful completion of this module students should be able to:

Demonstrate an understanding of analysis and writing of business plans when provided with the correct information

Demonstrate an understanding of how businesses can integrate into new markets or develop within a market

Brief description

This module builds on the knowledge and skills the student has learnt in the first 5 credit course of the series. The students will learn the basics of business analysis to allow them to assess the strength and weaknesses of a business. They will also learn about the different types of business structures that can be created when starting or developing a business and in the final section of this course they will learn about some of the concepts behind integration of a product into a market or development of of a business into a new part of the supply chain.


The aim of this microcredential is to develop the knowledge of and skils of the student in how to identify a current business's position and to understand how a business can look to intergrate its product(s) into new markets or develop the business into more areas of its exiting supply chain(s).


1) Business structures
2) Business Analysis
3) Integration

Module Skills

Skills Type Skills details
Creative Problem Solving The MCQ exam will pose present theoretical problems for the students to solve.
Critical and analytical thinking Students will be expected to synthesise complex information
Digital capability Students will be required to examine and synthesize quantitative data from a range of publications and databases to develop answers for their MCQ exam
Real world sense This course will provide the students with and introduction to the skills necessary to make an informed choice on the performance of a business and how to possibly take on opportunities in new markets.
Subject Specific Skills Appraisal and evaluation of the different methods of business analysis.


This module is at CQFW Level 7