Module Information

Module Identifier
Module Title
Effective Academic and Professional Communication 1
Academic Year
Semester 1
Also available in
Exclusive (Any Acad Year)
Reading List
Other Staff

Course Delivery



Assessment Type Assessment length / details Proportion
Semester Assessment Report  2000 words  40%
Semester Assessment Presentation with supporting documents  30 minutes: 1250 words per person  25%
Semester Assessment Team led seminar discussion with supporting documents  30 minutes: 750 words per person  15%
Semester Assessment Website  1000 words per person  20%
Supplementary Assessment Discussion  30 minutes: 750 words  15%
Supplementary Assessment Report  2000 words  40%
Supplementary Assessment Website Text  1000 words  20%
Supplementary Assessment Presentation  1250 words  25%

Learning Outcomes

On successful completion of this module students should be able to:

- Analyse key problems in chosen and negotiated academic issues.

- Present an argument in varying formats in writing and speaking.

- Identify strategies for individual and team roles within academic tasks and projects.

- Critically appraise and evaluate written and spoken communication (self, peer, academic, professional).

Brief description

This module covers a wide range of academic communication issues. This module involves students in team-based work through which they consider aspects of writing, discussion and presentation skills through student negotiated self-managed projects. Teaching and learning is mediated through planning and discussion of the project topics towards the development of project web-sites. Web text is compared with other formats for academic and professional writing to consider different styles and audiences. During the module students will be engaged in team led seminars and discussions that will take place both in the classroom and by video conference. As a result of critical discussions, further work is done on a comparison of written and oral styles of communication towards group presentation of projects. Individual students are required to work on a reflective written report about individual aspects of the team work.


Teamwork, group dynamics, cooperative learning, collaborative learning.

Identifying and proposing team based research projects (topic analysis techniques, critical review techniques for published text and web content, defining purposes and objectives, audience analysis and awareness).

Basics of web design for academic writing.

Awareness of conventions of academic communication face to face and through video conferencing.

Comparative academic writing for essays, reports and web content and the differences between written and spoken language for discussions and presentations.

Language development in the context of academic and professional interests: identifying strategies to independently inform a critical profile of language needs.

Module Skills

Skills Type Skills details
Communication Takes place in all tasks. Language development is facilitated and focused through the tasks and students are encouraged to adopt autonomous strategies for individual and peer learning.
Improving own Learning and Performance Through reflecting on their own performance, the group¿s performance and how their own learning and performance affects the group¿s performance, students identify an agenda for self improvement.
Information Technology Web development, PowerPoint development, Video conferencing, occasional use of video film for documentary based interviews as support for presentations, management of IT resources towards transferability of skills to all academic contexts.
Personal Development and Career planning Students reflect on networking skills for projects, transferability back to home institute settings in English and in translation and the use of these skills for postgraduate education and identification of future professional interests.
Problem solving Through all communication tasks that take place in class towards facilitation of independent strategies for team work and individual roles outside class. To be accountable to and for the group.
Research skills Independent and team based planning for topic nomination, proposal, initial planning, team meetings, reading, analyzing and setting criteria for project structure, use of technology in learning and communication, ability to plan, write and present for a variety of academic purposes that lead to transferability of skills to future professional contexts.
Subject Specific Skills Linguistic and rhetorical analysis and application in academic and professional communication.
Team work Takes place in all tasks. Assessment of teamwork is a central component of the module. Students are assessed through criteria for cooperative and collaborative learning ensuring that students are responsible to and for the group and keep accurate, mutually agreed records of levels of involvement in D3. This is cross referenced with presentations and individual written assignments.


This module is at CQFW Level 5