Module Information

Module Identifier
Module Title
Effective Communication
Academic Year
Semester 2
Reading List
Other Staff

Course Delivery



Assessment Type Assessment length / details Proportion
Semester Assessment Short Report and Presentation  (1000 word equivalent)  30%
Semester Assessment Essay  (2000 words)  70%
Supplementary Assessment Short Report (and presentation slides)  (1000 word equivalent). Resubmission of a replacement for failed component.  30%
Supplementary Assessment Essay  (2000 words) ​Resubmission of a replacement for failed component.  70%

Learning Outcomes

On successful completion of this module students should be able to:

1. Describe and explain a range of human communicative practices, including computer mediated communicative practices.

2. Describe and reflect on the use of methodological tools such as content analysis and semiotic analysis in communication research.

3. Examine and develop a range of key skills that empower individuals and make them more effective communicators.

4. Explain group communication and team building processes and describe key principles of effective communication.

5. Outline and demonstrate the qualities of effective report writing and the key features in giving effective presentations​.

Brief description

This module provides an introduction to human communicative practice studied from linguistic and psychological perspectives. It introduces the theory behind communicative practices and provides students with the skills to describe and analyse a variety of communicative practices, including computer mediated communication. In addition, it allows students to develop their own communicative skills including skills in writing and oral presentation.


Topics covered include: basic interpersonal communication and communication models, non-verbal communication, content analysis, semiotic analysis, computer mediated communicative practice, report writing, information gathering and structuring, use of media and oral presentation. The module will be delivered through a series of presentations and practical activity-based sessions which will offer opportunities for students to engage in individual and group work activities.

Module Skills

Skills Type Skills details
Communication Report and essay writing skills are assessed through the assignments, as are oral presentation skills. Students will also undertake presentations and activities in workshops.
Improving own Learning and Performance Reflect on the preparation work done for seminars; reflect on feedback from assignments following completion.
Information Technology Information technology will be used as a tool on the module and students will learn about computer mediated communicative practice. All coursework is to be word-processed.
Personal Development and Career planning Skills and knowledge developed in and through this module will contribute to professional employability.
Problem solving Through critical interpretation of essay and report questions and seminars exercises.
Research skills Research skills assessed through the assignments. Students are required to research and evaluate secondary sources in undertaking their assignments.
Subject Specific Skills Development of professional report writing skills and presentational skills; development of methodological skills through exploration of content analysis and semiotic analysis.
Team work Through workshop activities.


This module is at CQFW Level 4