Module Information

Module Identifier
Module Title
Decision Making in Tourism
Academic Year
Semester 2
Reading List
Other Staff

Course Delivery



Assessment Type Assessment length / details Proportion
Semester Assessment .25 Hours   Group Presentation  group presentation of a Tourism environment  40%
Semester Assessment Report  Individual report on decision making in tourism and the use of basic maths and stats to help inform better business decisions and application of these to a specific issue 1500 Words  60%
Supplementary Assessment Supplementary Report  supplementary report - resubmission 1500 Words  60%
Supplementary Assessment Reflective Essay  reflective essay on presentation process 500 Words  40%

Learning Outcomes

On successful completion of this module students should be able to:

Understand an overview of Tourism, its importance to the economy and the issues / challenges it faces

Understand and be able to practice basic level maths and statistics such as mean, median, mode; correlations between phenomena; calculating percentages; ratios and ordinary maths functions.

Understand the decisions needing to be made by tourism organisations (national tourist boards and tourism businesses), the information needed to inform the answers to these decisions and the tools and techniques available

Be able to apply basic maths and stats functions (in LO 2) in a business/tourism environment to enable successful decision making processes.

Brief description

This module gives an overview of the Tourism discipline, its importance to the economy and the issues it faces. Furthermore the module delivers an overview of basic numerical approaches to support business decisions. Both areas are then brought together and the numerical approaches are applied to Tourism examples (mainly using excel) to allow students real life cases to aid their learning and appreciation of the use of number in a business setting.


The module aims to equip students with a business based knowledge of the basic numerical approaches used in business decision making, in tandem with improving students' understanding of tourism as an industry sector.


The first third of the module will cover an introduction and overview of tourism, its importance to the economy and the issues it faces. The middle third will cover an introduction and overview of business level mathematics and statistics. The exact detail will depend on the needs of the class but are likely to include a recap of basic maths functions; calculating percentages; mean, median and mode; ratios and correlations between 2 or more phenomena. The final third will pull tourism and the numerical approaches together applied to decision making through case studies and real life scenarios. This is through a mix of lectures and seminars which will include group exercises as well as individual work.

Module Skills

Skills Type Skills details
Co-ordinating with others teamwork in developing group presentation and problem resolution
Creative Problem Solving problem resolution using basic quantitative methods
Critical and analytical thinking development of critical and analytical thinking through application of theories and tools to tourism business problems
Subject Specific Skills application of number based skills through basic maths and stats


This module is at CQFW Level 3