Module Information

Module Identifier
Module Title
Adventure Tourism
Academic Year
Semester 1
Reading List
Other Staff

Course Delivery



Assessment Type Assessment length / details Proportion
Semester Assessment Written essay  2500 Words  40%
Semester Exam 2 Hours   Exam  60%
Supplementary Assessment Written essay  2500 Words  40%
Supplementary Exam 2 Hours   Exam  60%

Learning Outcomes

On successful completion of this module students should be able to:

Discuss the history of adventure and exploration.

Demonstrate an awareness of models of adventure and outdoor recreation.

Discuss behaviour in adventure tourism activity.

Evaluate risk management in outdoor recreation.

Demonstrate an understanding of the need for environmental conservation and sustainability in adventure tourism.

Demonstrate an ability to plan, manage and market adventure tourism.

Brief description

This module examines the growth in adventure tourism and how it is situated within contemporary rural locations. It includes an appreciation of the history of adventure, adventurous leisure practice and relationships to environment and landscape, and explain consumer motivations and models of adventure. The module shows how adventure tourism has been used within destinations to broaden the tourist product. Theories and issues associated with adventure tourism are illustrated using case study material and issues important to management of adventure tourism activities in a commercial setting are identified.


• History of adventure and exploration
• Motivations for adventure
• Adventure and the environment
• Models of adventure
• Marketing adventure
• Adventure destinations
• Managing adventure businesses
• Risk management
• Product and program development
• Leadership skills
• Activity conflicts

Module Skills

Skills Type Skills details
Application of Number The assessment will require students to consider numerical aspects of business planning and risk assessment
Communication Students w ill learn the importance of communications skills and will have the opportunity to develop these in the workshops
Improving own Learning and Performance The module will give students the ability to assess outdoor learning theory and adventure tourism students will be able to apply these in their certification modules
Information Technology Students will be expected to use information technology in the course assessment
Personal Development and Career planning Students will be able to assess business and career opportunities in the adventure tourism sector
Problem solving Students will be expected to evaluate problem solving in regard to sustainability issues, conflict resolution and risk management challenges
Research skills Students will develop research skills for the assignment
Subject Specific Skills Risk assessment skills – students will undertake a HSE level risk assessment for their business plan and understand the importance of doing these
Team work Students will work in teams and understand the value of teamworking and leadership skills in adventure operations


This module is at CQFW Level 5