|Assessment Type||Assessment length / details||Proportion|
|Semester Assessment||Written reflective journal (2,500 words)||40%|
|Semester Assessment||Group presentation (20 minutes)||40%|
|Semester Assessment||Skills assessment (10 minutes)||20%|
|Supplementary Assessment||Written reflective journal (2,500 words)||40%|
|Supplementary Assessment||Individual presentation (10 minutes) (Students must take elements of assessment equivalent to those that led to the failure of the module.)||40%|
|Supplementary Assessment||Skills assessment (10 minutes) (Students must take elements of assessment equivalent to those that led to the failure of the module.)||20%|
On successful completion of this module students should be able to:
1. Discuss the tourism destination development process.
2. Analyse a range of strategic responses to the various problems of mass tourism.
3. Evaluate the development and implementation of tourism policies in a particular destination, with particular reference to the growth of alternative tourism.
4. Plan and perform a range of field research techniques including analysis.
5. Effectively communicate specific research findings on international tourism.
Tourism development brings a range of challenges and impacts that may be observed first hand. This module combines a discussion of international tourism development with a visit to a tourism destination. The module provides detailed know ledge of tourism in a specific destination. The module examines the impacts, challenges and constraints associated with the development of mass tourism in a specific destination area, and evaluates tourism policy , with particular relevance to the promotion of alternative tourism.
• The role of tourism operators, marketers and policymakers
• Issues and problems associated with mass tourism
• Design and implementation of international tourism management strategies
• Development and implementation of tourism policy
• Models for alternative tourism
|Skills Type||Skills details|
|Application of Number||Research on the field trip may involve some application of quantitative techniques.|
|Communication||Verbal presentation skills will be required in the presentation and reflective journals. Students will also need to design their Powerpoint presentations.|
|Improving own Learning and Performance||The presentations will require students to work in teams. Both elements of assessment will require students to work to strict deadlines.|
|Personal Development and Career planning||The study tour will provide an opportunity for students to visit a tourism destination in order to evaluate destination management/marketing as a career route. The reflective assessment will ask students to evaluate their personal development and career goals.|
|Problem solving||Research design - assessed in presentation.|
|Research skills||Use of research skills will be required for elements of assessment.|
|Subject Specific Skills||The visit to an international tourism destination will enable students to observe and critique the international tourism system|
|Team work||Students will work in small syndicates to identify , research and make a presentation on a relevant topic.|
This module is at CQFW Level 5