Module Information

Module Identifier
AB35220
Module Title
Digital Business: Leadership and Management
Academic Year
2025/2026
Co-ordinator
Semester
Semester 1
Pre-Requisite
Reading List
Other Staff

Course Delivery

 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment Individual Report 1  2500 Words  50%
Semester Assessment Individual Report 2  2500 Words  50%
Supplementary Assessment Individual Report 1  2500 Words  50%
Supplementary Assessment Individual Report 2  2500 Words  50%

Learning Outcomes

On successful completion of this module students should be able to:

Outline the macro and micro environments within which Digital Business is an effective strategy.

Discuss numerous ways in which business strategy may be innovated to ensure shareholder/stakeholder value growth.

Analyse the key business drivers for the adoption of various Digital Business enabled technologies.

Evaluate the different foci of International Business in their adoption of Digital business.

Analyse how the Internet, and Internet technologies, support communication and Digital Business.​

Brief description

This module provides the facilitating knowledge to effectively examine digital business strategy, and identify the opportunities and threats of effective implementation.

Aims

The module provides the facilitating knowledge to effectively examine digital business strategy, and identify the opportunities and threats of effective implementation.

Content

​Introduction to digital business and digital environment
Digital business macro-environment and micro-environment
Digital business leadership and management
Digital business strategy
Digital transformation
Origins and nature of digital disruption


Leading Change in Digital business


Evaluation and Maintenance of Digital business


Integrated Digital Business Management

Module Skills

Skills Type Skills details
Application of Number Possible dependent upon the approach the student takes to answering the assessment
Communication Interactive workshops will give the student verbal as well as presentation communication skills whereas the coursework will give valuable business oriented communication skills.
Improving own Learning and Performance This will be obtained via the workshops, coursework and interaction within lectures.
Information Technology Students will be expected to make appropriate use of word processing and presentational software in their coursework. Also they should make use of Blackboard and on-line research.
Personal Development and Career planning The coursework requires students to focus on an applied corporate setting, and in developing their understanding of the research communication and analytical skills required in that context they will be able to make better-informed career choices and direct their personal development plans accordingly. However, neither skill is directly assessed.
Problem solving Students will gain problem solving skills as part of their brand plan coursework assessment and classroom exercises.
Research skills The coursework will need a certain amount of market research which the student will undertake, gaining key research skills.
Subject Specific Skills A fuller understanding fo the technology enablement of Digital Business.
Team work Classroom exercises and workshop work will improve teamwork skills for the students

Notes

This module is at CQFW Level 6