Module Information
Module Identifier
FM22520
Module Title
Professional Practice
Academic Year
2026/2027
Co-ordinator
Semester
Semester 2
Pre-Requisite
Exclusive (Any Acad Year)
Course Delivery
Assessment
| Assessment Type | Assessment length / details | Proportion |
|---|---|---|
| Semester Assessment | Marketing Portfolio 2000 Words | 50% |
| Semester Assessment | Professional Portfolio 2000 Words | 50% |
| Supplementary Assessment | Marketing Portfolio 2000 Words | 50% |
| Supplementary Assessment | Professional Portfolio 2000 Words | 50% |
Learning Outcomes
On successful completion of this module students should be able to:
Demonstrate an understanding of entry level pathways into the film industry and the considerations facing aspiring entrants into a chosen field of production.
Create a professional portfolio for employment, which identifies key actions for personal and professional development.
Demonstrate an understanding of how the markets and festivals work in the exploitation of film and develop marketing strategies in relation to short film promotion.
Brief description
This module aims to equip students with both the soft and practical skills needed for marketing themselves and their work within the film industry. You will audit your own current skill set and identify actionable steps to progress towards your desired career path over the final year of university. You will research the wide range of roles available within the film industry and current entry level pathways, as well as explore the current landscape of the film industry and any current challenges facing it.
Students will have the opportunity to develop their communication and networking skills, as well as practical skills, such as CV writing, applying for jobs and managing finances as a freelance worker. You will also learn how to market and promote your current and future work, gaining understanding of fundraising, film festivals and markets. You will explore how independent projects handle the sales and distribution process.
Students will have the opportunity to develop their communication and networking skills, as well as practical skills, such as CV writing, applying for jobs and managing finances as a freelance worker. You will also learn how to market and promote your current and future work, gaining understanding of fundraising, film festivals and markets. You will explore how independent projects handle the sales and distribution process.
Content
This module is taught through a series of weekly, skills-focused lecture-workshops. Each week you will learn how to develop your professional portfolio, and be given opportunities to actively develop your personal communication and employability skills. You will create action plans based on research into entry level pathways into the film industry, in the department of your choice. You will also research and create marketing material for current and future filmmaking projects.
Topics to include:
Skills audit – Personal development action plan
Assertive communication
Building a brand and marketing
Networking and interview preparation
Freelance finance
Film festivals
Film markets - Sales and distribution
Current landscape of UK film industry and entry level pathways
Topics to include:
Skills audit – Personal development action plan
Assertive communication
Building a brand and marketing
Networking and interview preparation
Freelance finance
Film festivals
Film markets - Sales and distribution
Current landscape of UK film industry and entry level pathways
Module Skills
| Skills Type | Skills details |
|---|---|
| Adaptability and resilience | Students will learn that learning is a lifelong endeavour through developing a professional portfolio framework that allows for adaptations and continued development throughout their careers. Increased communication skills will grow the confidence of individuals. |
| Digital capability | Students will learn how to create a digital professional presence online for both themselves and their creative projects. |
| Professional communication | Students will develop both their oral and written communication skills within the professional context of seeking employment and marketing a creative project. |
| Real world sense | Students will research the film industry of today and gain an understanding of the state and pressures of the industry both in the UK and worldwide. |
| Reflection | Students will audit their skills and identify actions to develop them. They will understand the importance to continue to self reflect to be able to develop soft and practical skills throughout their careers. |
| Subject Specific Skills | Students will learn about employability skills. marketing strategies and formatting of documents specific to the film industry. |
Notes
This module is at CQFW Level 5