BSC Marketing [N50F]

Academic Year 2024/2025 September 2024 Start

Campus Aberystwyth

Single Honours scheme - available from 2019/2020

Duration 4 years

Award Eligiblity
Standard Awards Excellence Scholarship;

Aberystwyth University Standard Awards

  • Entrance Scholarship / Merit Award
  • Sports Bursary
  • Music Bursary
  • International Excellence Scholarship
  • Residential Bursary
  • Aberystwyth Bursary
  • Care Leaver Bursary

Year 1 Core (120 Credits)

Compulsory module(s).

Semester 1
AB05120

Foundations of Management and Marketing

CS01120

Information Technology for University Students

IC07620

Academic Skills Foundation 1

Semester 2
AB00120

Decision Making in Tourism

AB01320

Economics, Finance and Accounting for Business

IC07720

Academic Skills Foundation 2

Year 2 Core (80 Credits)

Compulsory module(s).

Semester 1
AB11120

Fundamentals of Accounting and Finance
Module in Welsh▼

AB13120

Understanding the Economy

AB15120

Fundamentals of Management and Business
Module in Welsh▼

Semester 2
AB15220

Data Analytics

Year 2 Core (20 Credits)

Compulsory module(s).

Semester 2
AB17120

Marketing Principles and Contemporary Practice
Module in Welsh▼

Year 2 Options

Any approved 20 credits from ABS or IEC modules.

Year 3 Core (80 Credits)

Compulsory module(s).

Semester 1
AB27120

Marketing Management
Module in Welsh▼

AB27420

Applied Brand Management

Semester 2
AB27220

Consumer and Buyer Behaviour
Module in Welsh▼

AB27520

Marketing: Business Relationships and Customer Experience

Year 3 Options

Any approved ABS / IEC options. If you want to write a dissertation in your final year, module AB25320 Research Methods must be chosen.

Final Year Core (80 Credits)

Compulsory module(s).

Semester 1
AB35120

Strategic Leadership
Module in Welsh▼

AB37220

Digital Marketing

Semester 2
AB37120

Marketing and Digital Marketing Communication

AB37320

Global Marketing

Final Year Options

Choose 40 credits from any approved ABS / IEC options.