BSC Digital Marketing [N59E]

Academic Year 2027/2028 September 2027 Start

Campus Aberystwyth

Single Honours scheme - available from 2026/2027

Duration 4 years

Award Eligiblity
Standard Awards

Aberystwyth University Standard Awards

  • Entrance Scholarship / Merit Award
  • Sports Bursary
  • Music Bursary
  • International Excellence Scholarship
  • Residential Bursary
  • Aberystwyth Bursary
  • Care Leaver Bursary

Part 1 Rules

Year 1 Core (90 Credits)

Compulsory module(s).

Semester 1
IC00110

Introduction to Reading and Writing Skills for University

IC00210

Introduction to Listening and Speaking Skills for University

IC03340

Academic Language, Culture and Communication

Semester 2
IC00410

Reading, Writing and Critical Thinking for University (Study Routes A & B)

IC00610

Listening and Speaking Skills for University (Routes A & B)

IC00810

Language Enhancement for University Study (Study Routes A and B)

Year 1 Timetable Core/Student Option

You must register for the core module that matches your course pathway: Computer Science students (GH7E, G50E, G40E, GG4E, H61E) must take IC02230. Business, Economics, Finance and Accounting students (N40E, N4NE, N12E, N59E, L10E, N50E) must take IC02030. International Politics students (L25E, 142E) must take IC02330. Law students (M14E, M10E) must take IC02430. Film, Media and Theatre Studies students (W40E, W62E, P31E, P30E) must take IC02130.

Compulsory module(s).

Semester 2
IC02030

Keys to Business, Economics, Finance and Accounting

IC02130

Keys to Film, Television, Media and Theatre Studies

IC02230

Keys to Computer Science

IC02330

Keys to International Politics

IC02430

Keys to Law

Year 2 Core (20 Credits)

Compulsory module(s).

Semester 2
CS10120

Web Development and Information Security

or
CC10120

Datblygu i'r We a Diogelwch Gwybodaeth

Year 2 Core (100 Credits)

Compulsory module(s).

Semester 1
AB11120

Fundamentals of Accounting and Finance

or
CB11120

Hanfodion Cyfrifeg a Chyllid

AB13120

Understanding the Economy

AB15120

Fundamentals of Management and Business

or
CB15120

Hanfodion Rheolaeth a Busnes

Semester 2
AB15220

Data Analytics

AB17120

Marketing Principles and Contemporary Practice

or
CB17120

Egwyddorion Marchnata ac Ymarfer Cyfoes

Part 2 Rules

Year 3 Core (40 Credits)

Compulsory module(s).

Semester 1
CS25320

Programming for the Web

Semester 2
CS22620

Web Design and the User Experience

Year 3 Core (80 Credits)

Compulsory module(s).

Semester 1
AB27120

Marketing Management

or
CB27120

Rheolaeth Marchnata

AB27420

Applied Brand Management

Semester 2
AB25320

Research Methods

or
CB25320

Dulliau Ymchwil

AB27220

Consumer and Buyer Behaviour

or
CB27220

Ymddygiad Defnyddwyr a Phrynwyr

Final Year Core (120 Credits)

Compulsory module(s).

Semester 1
AB35120

Strategic Leadership

or
CB35120

Arweinyddiaeth Strategol

AB35500

Dissertation

or
CB35500

Traethawd Estynedig

AB37220

Digital Marketing

Semester 2
AB35540

Dissertation

or
CB35540

Traethawd Estynedig

AB37120

Marketing and Digital Marketing Communication

AB37320

Global Marketing