Study Schemes

BSC  Marketing / Business and Management [N5N1]

Academic Year: 2024/2025Joint Honours scheme - available from 2019/2020

Duration (studying Full-Time): 3 years

Part 1 Rules

Year 1  Core (40 Credits)

Compulsory module(s).

Semester 1
AB15120

Fundamentals of Management and Business

or
CB15120

Hanfodion Rheolaeth a Busnes

Semester 2
AB17120

Marketing Principles and Contemporary Practice

or
CB17120

Egwyddorion Marchnata ac Ymarfer Cyfoes

Year 1  Core (60 Credits)

Compulsory module(s).

Semester 1
AB11120

Fundamentals of Accounting and Finance

or
CB11120

Hanfodion Cyfrifeg a Chyllid

AB13120

Understanding the Economy

Semester 2
AB15220

Data Analytics

Year 1  Options

Choose 20 credits of approved ABS options which must be in Semester 2

Part 2 Rules

Year 2  Core (100 Credits)

Compulsory module(s).

Semester 1
AB25420

Human Resource Management

or
CB25420

Rheolaeth Adnoddau Dynol

AB27120

Marketing Management

or
CB27120

Rheolaeth Marchnata

AB27420

Applied Brand Management

Semester 2
AB25120

Operations and Supply Chain Management

or
CB25120

Gweithrediadau a Rheoli'r Gadwyn Cyflenwi

AB27220

Consumer and Buyer Behaviour

or
CB27220

Ymddygiad Defnyddwyr a Phrynwyr

Year 2  Options

(20 credits) Choose one of the following

Semester 2
AB25220

Entrepreneurship and New Venture Creation

AB27520

Marketing: Business Relationships and Customer Experience

CB25220

Entreprenwriaeth a Chreu Menter Newydd

Final Year  Core (100 Credits)

Compulsory module(s).

Semester 1
AB35120

Strategic Leadership

or
CB35120

Arweinyddiaeth Strategol

AB37220

Digital Marketing

Semester 2
AB31720

Financial Strategy

AB37120

Marketing and Digital Marketing Communication

AB39220

Tourism Marketing

Final Year  Options

Choose one of the following

Semester 1
AB35220

Digital Business: Leadership and Management

AB35320

Global Logistics

Semester 2
AB35420

Organizational Psychology

Aberystwyth University Standard Awards

  • Entrance Scholarship / Merit Award
  • Sports Bursary
  • Music Bursary
  • International Excellence Scholarship
  • Residential Bursary
  • Aberystwyth Bursary
  • Care Leaver Bursary