Study Schemes

BSC Marketing [N500]

Academic Year: 2024/2025Single Honours scheme - available from 2014/2015

Duration (studying Full-Time): 3 years

Award Eligibility:Standard Awards;

Aberystwyth University Standard Awards

Entrance Scholarship / Merit Award
Sports Bursary
Music Bursary
International Excellence Scholarship
Residential Bursary
Aberystwyth Bursary
Care Leaver Bursary

Part 1 Rules

Year 1 Core (80 Credits)

Compulsory module(s).

Semester 1

AB11120

Fundamentals of Accounting and Finance
Module in Welsh▼Module in Welsh▲

or
CB11120

Hanfodion Cyfrifeg a Chyllid

AB13120

Understanding the Economy

AB15120

Fundamentals of Management and Business
Module in Welsh▼Module in Welsh▲

or
CB15120

Hanfodion Rheolaeth a Busnes

Semester 2

AB15220

Data Analytics

Year 1 Core (20 Credits)

Compulsory module(s).

Semester 2

AB17120

Marketing Principles and Contemporary Practice
Module in Welsh▼Module in Welsh▲

or
CB17120

Egwyddorion Marchnata ac Ymarfer Cyfoes

Year 1 Options

(20 credits) Any approved ABS / IEC option.

Part 2 Rules

Year 2 Core (80 Credits)

Compulsory module(s).

Semester 1

AB27120

Marketing Management
Module in Welsh▼Module in Welsh▲

or
CB27120

Rheolaeth Marchnata

AB27420

Applied Brand Management

Semester 2

AB27220

Consumer and Buyer Behaviour
Module in Welsh▼Module in Welsh▲

or
CB27220

Ymddygiad Defnyddwyr a Phrynwyr

AB27520

Marketing: Business Relationships and Customer Experience

Year 2 Options

Any approved ABS / IEC options. If you want to write a dissertation in your final year, module AB25320 Research Methods must be chosen.

Final Year Core (80 Credits)

Compulsory module(s).

Semester 1

AB35120

Strategic Leadership
Module in Welsh▼Module in Welsh▲

or
CB35120

Arweinyddiaeth Strategol

AB37220

Digital Marketing

Semester 2

AB37120

Marketing and Digital Marketing Communication

AB37320

Global Marketing

Final Year Options

Choose 40 credits from any approved ABS / IEC options.

Contact for this page:
Aberystwyth Business School, Hugh Owen Building, Penglais Campus, Aberystwyth University, Aberystwyth, Ceredigion, SY23 3DY
Tel: Department: +44 1970 62 2500 Admissions: +44 (0)1970 622021 Email: abs-enquiries@aber.ac.uk

Aberystwyth University Standard Awards

Entrance Scholarship / Merit Award
Sports Bursary
Music Bursary
International Excellence Scholarship
Residential Bursary
Aberystwyth Bursary
Care Leaver Bursary