Corporate Colours and Fonts

Corporate Colours 

Aberystwyth University’s primary colour pallete retains the historical ethos of Aberystwyth which is important to the brand.

The colours are confident and strong and help Aberystwyth retain its image as a reputable, internationally-recognised research-based university.

ColourCMYK CodePantone RGBHEX 

Yellow 

0%, 20%, 100%, 0% 

123C

255 205 00

#ffcc00

Dark Blue

100% 95% 35% 30% 

2766C

36 39 83

#242753

White 

0% 0% 0% 0% 

N/A  255 255 255

#ffffff 

Dark Grey 

63% 56% 56% 31% 

425C 87 87 86 #575756 

Corporate Fonts

Printed documents and reports should use the University Brand Identity typeface which is HK Grotesk as the main typeface (Body Text). Several weights exist to provide a degree of flexibility.

When HK Grotesk is unavailable to the user, Arial is a suitable alternative.

These fonts are available to download by request to the Digital and Print Publications team on pubstaff@aber.ac.uk