Dr Alison Mackiewicz

PhD (Bath), BSc Research Methods in Psychology (Southampton), BA (Hons) (Winchester)

Dr Alison Mackiewicz

Department Director of Marketing Recruitment & Admissions

Lifelong Learning Moderator - Sciences

Lecturer in Psychology

Contact Details


Dr Alison Mackiewicz has a PhD from Bath University, and joined the Psychology department at Aberystwyth in 2013. Alison is a Chartered Psychologist and an Associate Fellow with the British Psychological Society; she is also a member of the British Sociological Association and several national alcohol study groups. During her time at Aberystwyth, Alison gained a Post-Graduate Teaching qualification (PGCTHE) and is a fellow of the HEA.Alison has teaching experience in a range of areas, including qualitative research methods, applications of psychology, psychology in practice, and counselling, coaching and mentoring, and is module coordinator for gender and the media. She sits on the BPS committee for Qualitative Methods in Psychology (QMiP). Her research interests primarily lie in alcohol consumption and gender.

Additional Information

Graduate member of BPS (MBPsS)

BPS Chartered Psychologist (CPsychol)

BPS Associate Fellow (AFBPsS)

Fellow of The Higher Education Academy (FEA)


BPS QMiP [Qualitative Methods in Psychology Section] committee member

Member of BSA, and BSA Alcohol Study Group

Member of Warwick Drinking Studies Network



Alison's research interests are in the areas of identity, such as gender, embodiment and culture; consumerism, including marketing and consumer cultures; alcohol and drug use; vulnerability and stigmatization; qualitative research methods, including discourse analysis and visual methods.

As part of her PhD research she explored how femininities are taken-up, reworked and resisted within the dominant discourses of agency and consumer-oriented subjectivity; intersecting with issues of sexuality, gender, power and class, her research documents the lived-experience of women's negotiations of sexiness and alcohol consumption in the twenty-first century.

Research project involvement:

Research Assistant

  1. investigating older women's (50+) experience of sexual relationships and sexual health care services in rural Wales.

  2. interviewing men and their partners about the influence of male uro-genital cancer on their lives and relationships, and the ways in which they have coped with these challenges.

Office Hours (Student Contact Times)

  • Tuesday 09.30-11.30
  • Thursday 10.00-11.00



Mackiewicz, A. 2017. Review of Drinking Dilemmas: Space, Culture, Identity by Thomas Thurnell-Read (ED.) (2016). Hospital & Society 7 (3) pp. 288. 10.1386/hosp.7.3.281_5

Mackiewicz, A. 2017. Event Review: The British Psychological Society Psychology of Women Section 30th Annual Conference: Cumberland Lodge, The Great Park, Windsor, United Kingdom (12th-14th July 2017).


Ensslin, A., Skains, L., Riley, S., Mackiewicz, A., Haran, J., Halliwell, E. 2016. Exploring digital fiction as a tool for teenage body image bibliotherapy. Digital Creativity 27 (3) pp. 177-195. 10.1080/14626268.2016.1210646 Cadair

Riley, S., Evans, A., Mackiewicz, A. 2016. It’s just between girls: Negotiating the postfeminist gaze in women’s ‘looking talk’. Feminism and Psychology 26 (1) pp. 94-113. 10.1177/0959353515626182 Cadair


Mackiewicz, A. 2015. Alcohol, young women’s culture and gender hierarchies. In P. Staddon. (ed) Women and Alcohol: Social Perspectives. Policy Press pp. 65-83. Cadair


Mackiewicz, A. 2014. Let’s Face It! Appearance Matters. Cadair

Bullen, K., Rahman, R., Brzeska-Laird, L., Mackiewicz, A. 2014. Who cares for the carers?: An investigation of the barriers and facilitators to compliance with carers needs assessments. Cyngor Sir Ceredigion Cadair


Mackiewicz, A. 2013. Young Women: Know Your Limits! Warwick Drinking Studies Network ‘Biographies of Drink’. Cadair


Mackiewicz, A. 2012. You have to dress like a slut if you want to go out and I hate that. Revisioning Drug and Alcohol Research. Cadair


Mackiewicz, A. 2011. You have to dress like a slut if you want to go out and I hate that. Pornified? Complicating debates about the ‘sexualisation of culture’. Cadair

Mackiewicz, A. 2011. Femininities and Alcohol Consumption: The‘FEDs’. 37th Annual Alcohol Epidemiology Symposium of the Kettil Bruun Society. Cadair

Mackiewicz, A., Evans, A. 2011. Practices of looking: The new visual economy and the gaze in postfeminist consumer cultures. BSA Annual Conference 2011 - 60 Years of Sociology. Cadair

Mackiewicz, A. 2011. Hyper-sexualised femininity and ‘extreme’ alcohol consumption. BSA Annual Conference 2011 - 60 Years of Sociology. Cadair


Mackiewicz, A. 2010. Panoptic performativity and femininities: Exploring the discursive constructions of young women drinkers. 2010 Psychology of Women Section Annual Conference. Cadair

Mackiewicz, A. 2010. ‘Bedroom Culture’ and young women’s resistance to hyperfemininity. Subcultures Past and Present: Space, Technologies and Social Control. Cadair

Mackiewicz, A. 2010. Femininities and alcohol consumption: exploring the discursive constructions of young female ‘extreme’ drinkers. BPS Social Psychology Conference 2010. Cadair

Mackiewicz, A. 2010. Femininities and alcohol consumption: exploring the discursive constructions of young female ‘extreme’ drinkers. YOUTH 2010: Identities, Transitions, Cultures. Cadair