Dr Alison Mackiewicz

PhD (Bath), BSc Research Methods in Psychology (Southampton), BA (Hons) (Winchester)

Trainee Psychotherapist

Dr Alison Mackiewicz

Lecturer in Psychology

Department Director of Marketing Recruitment & Admissions

Lifelong Learning Moderator - Social Sciences

Contact Details


Dr Alison Mackiewicz has a PhD from Bath University, and joined the Psychology department at Aberystwyth in 2013. Alison is a Chartered Psychologist and an Associate Fellow with the British Psychological Society; she is also a member of the British Sociological Association and several national alcohol study groups. During her time at Aberystwyth, Alison gained a Post-Graduate Teaching qualification (PGCTHE) and is a fellow of the HEA.Alison has teaching experience in a range of areas, including qualitative research methods, applications of psychology, psychology in practice, and counselling, coaching and mentoring, and is module coordinator for gender and the media. She sits on the BPS committee for Qualitative Methods in Psychology (QMiP). Her research interests primarily lie in alcohol consumption and gender.

Additional Information

Graduate member of BPS (MBPsS)

BPS Chartered Psychologist (CPsychol)

BPS Associate Fellow (AFBPsS)

Fellow of The Higher Education Academy (FEA)


BPS QMiP [Qualitative Methods in Psychology Section] committee member

Member of BSA, and BSA Alcohol Study Group

Member of Warwick Drinking Studies Network

Member of UKATA

Trainee Psychotherapist

Alcohol Brief Intervention (ABI) trainer



Alison's research interests are in the areas of identity, such as gender, embodiment and culture; consumerism, including marketing and consumer cultures; alcohol and drug use; vulnerability and stigmatization; qualitative research methods, including discourse analysis and visual methods.

As part of her PhD research she explored how femininities are taken-up, reworked and resisted within the dominant discourses of agency and consumer-oriented subjectivity; intersecting with issues of sexuality, gender, power and class, her research documents the lived-experience of women's negotiations of sexiness and alcohol consumption in the twenty-first century.

Research project involvement:

Research Assistant

  1. investigating older women's (50+) experience of sexual relationships and sexual health care services in rural Wales.

  2. interviewing men and their partners about the influence of male uro-genital cancer on their lives and relationships, and the ways in which they have coped with these challenges.

Office Hours (Student Contact Times)

  • Wednesday 09.30-11.30
  • Friday 10.00-11.00


I like to go out and have a good time: An ethnography of a group of young middle class urban Indian women participating in a new drinking cultureMurdeshwar, S., Riley, S. & Mackiewicz, A., 2019 , In : International Journal of Drug Policy.66, p. 1-88 p.
Longhurst, R, Skype: Bodies, Screens, Space. Routledge: London, 2017; 150 pp. ISBN: 978-1-4724-3454-8 (hbk)Mackiewicz, A., 2018 , Feminism and Psychology.
Review of Drinking Dilemmas: Space, Culture, Identity by Thomas Thurnell-Read (ED.) (2016)Mackiewicz, A., 2017 , In : Hospital & Society.7, 3, p. 2883 p.
Event Review: The British Psychological Society Psychology of Women Section 30th Annual Conference: Cumberland Lodge, The Great Park, Windsor, United Kingdom (12th-14th July 2017)Mackiewicz, A., 2017 , British Mensa's: ANDROGYNY, 1, 2, p. 21-233 p.
Exploring digital fiction as a tool for teenage body image bibliotherapyEnsslin, A., Skains, L., Riley, S., Mackiewicz, A., Haran, J. & Halliwell, E., 2016 , In : Digital Creativity.27, 3, p. 177-19519 p.
It’s just between girls: Negotiating the postfeminist gaze in women’s ‘looking talk’Riley, S., Evans, A. & Mackiewicz, A., 2016 , In : Feminism and Psychology.26, 1, p. 94-113
Alcohol, young women’s culture and gender hierarchiesMackiewicz, A., 2015 , Women and Alcohol: Social Perspectives. Staddon, P. (ed.). Policy Press, p. 65-83
Let’s Face It!Mackiewicz, A., 2014 .
Who cares for the carers?: An investigation of the barriers and facilitators to compliance with carers needs assessmentsBullen, K., Rahman, R., Brzeska-Laird, L. & Mackiewicz, A., 2014 , Cyngor Sir Ceredigion.
Young Women: Know Your Limits!Mackiewicz, A., 2013 .
You have to dress like a slut if you want to go out and I hate thatMackiewicz, A., 2012 .
Hyper-sexualised femininity and ‘extreme’ alcohol consumptionMackiewicz, A., 2011 .
Practices of looking: The new visual economy and the gaze in postfeminist consumer culturesMackiewicz, A. & Evans, A., 2011 .
Femininities and Alcohol Consumption: The‘FEDs’Mackiewicz, A., 2011 .
You have to dress like a slut if you want to go out and I hate thatMackiewicz, A., 2011 .
Femininities and alcohol consumption: exploring the discursive constructions of young female ‘extreme’ drinkersMackiewicz, A., 2010 .
Femininities and alcohol consumption: exploring the discursive constructions of young female ‘extreme’ drinkersMackiewicz, A., 2010 .
Panoptic performativity and femininities: Exploring the discursive constructions of young women drinkersMackiewicz, A., 2010 .
‘Bedroom Culture’ and young women’s resistance to hyperfemininityMackiewicz, A., 2010 .