Dr Ian Harris
BSc (Hons), PhD, SFHEA
Lecturer
Contact Details
- Email: ihh@aber.ac.uk
- Office: C46, Hugh Owen Building
- Phone: +44 (0) 1970 622255
- Research Portal Profile
Profile
Ian has blended academia with business over the preceding 30 years. Having experience in FMCG operational management with Walmart, Strategic and Tactical consultancy for numerous FTSE 100 companies in Business Intelligence, Data Warehousing and E-Business. He was also part of the team (Programmes Director) that captured the biggest Venture Capital investment in Welsh history (Ubiquity, VOIP) and has recently been responsible for the Digital Marketing at a University. In addition to Ian's teaching and research interests he still consults for various commercial segments and is never happier than when he's crawling through data looking for business insights and improving the bottom line.
Ian has taught in Higher Education for over 20 years. With particular specialism in Digital Marketing.
Practitioner
- Consumer Behaviour
- Marketing Communications - Digital and SME based
- Web and Mobile User Experience (UX)
- Digital Strategy
- Social Media
- Web Analytics
- Copywriting
- Digital Advertising
- Search Engine Optimisation and Search Engine Marketing
- Campaign Development and Execution
- Helping Start Up and Small Business with their Digital Marketing
Teaching
Module Coordinator
- MM30120 - Marketing Management
- AB27420 - Applied Brand Management
- AB37120 - Marketing and Digital Marketing Communication
- AB27220 - Consumer and Buyer Behaviour
- AB37220 - Digital Marketing
- AB17120 - Marketing Principles and Contemporary Practice
- AB27120 - Marketing Management
Lecturer
- AB17120 - Marketing Principles and Contemporary Practice
- AB27120 - Marketing Management
- AB11220 - Accounting and Finance for Specialists
- AB13120 - Understanding the Economy
- AB19120 - Principles of Tourism Management
- AB27220 - Consumer and Buyer Behaviour
- AB37220 - Digital Marketing
- AB37320 - Global Marketing
- CB27120 - Rheolaeth Marchnata
- AB37120 - Marketing and Digital Marketing Communication
- ABM5560 - Managerial Report
- CB27220 - Ymddygiad Defnyddwyr a Phrynwyr
- AB15220 - Data Analytics
- AB27520 - Marketing: Business Relationships and Customer Experience
- AB11120 - Fundamentals of Accounting and Finance
- AB13220 - Economic Theory and Policy
- ABM7120 - Marketing Managment Strategy
- AB15120 - Fundamentals of Management and Business
- AB27420 - Applied Brand Management
- AB39220 - Tourism Marketing
- AB35540 - Dissertation
- ABM2420 - Strategic Marketing Management
Coordinator
- AB17120 - Marketing Principles and Contemporary Practice
- MM30120 - Marketing Management
- MM30520 - Marketing Communications
- AB27120 - Marketing Management
- AB27420 - Applied Brand Management
- AB37220 - Digital Marketing
- MM30220 - Applied Marketing Management
- AB37120 - Marketing and Digital Marketing Communication
- MM30620 - Digital Marketing
- AB27220 - Consumer and Buyer Behaviour
Tutor
- AB27220 - Consumer and Buyer Behaviour
- CB27220 - Ymddygiad Defnyddwyr a Phrynwyr
- AB17120 - Marketing Principles and Contemporary Practice
- AB27520 - Marketing: Business Relationships and Customer Experience
- AB37120 - Marketing and Digital Marketing Communication
- AB37320 - Global Marketing
- AB37220 - Digital Marketing
Moderator
AB27220: Consumer Behaviour
MM30520: Marketing Communications
MM30620: Digital Marketing
MM30220: Applied Marketing Management
Research
Technology Acceptance: Exploring how stakeholders adopt technology, particularly the formation and alteration of motivations and attitudes
Chinese Born Globals: Exploring the factors that lead to successful born-global firms
Digital Persuasion and Influence: Exploring how imagery and semiotics impact attitudes and behaviour in digital environments
In addition to this personal research, Ian also supervises 8 PhD level students (3 PhD and 5 DProf)
Responsibilities
Degree Scheme Coordinator: Marketing
ABS: Marketing Director
FBaPS (Faculty): Marketing Coordination
Office Hours (Student Contact Times)
- Tuesday 11:00-12:00
- Thursday 16:00-17:00