Dr Ian Harris BSc (Hons), PhD

Dr Ian Harris

Lecturer

Contact Details

Profile

Ian has blended academia with business over the preceding 30 years. Having experience in FMCG operational management with Walmart, Strategic and Tactical consultancy for numerous FTSE 100 companies in Business Intelligence, Data Warehousing and E-Business. He was also part of the team (Programme Manager) that captured the biggest Venture Capital investment in Welsh history (Ubiquity, VOIP) and has recently been responsible for the Digital Marketing team at a University. In addition to Ian's teaching and research interests he still consults for various commercial segments and is never happier than when he's crawling through data looking for business insights and improving the bottom line.

Ian has taught in Higher Education for over 20 years. With particular specialism in Digital Marketing.

Practitioner

  • Web and Mobile User Experience (UX)
  • Digital Strategy
  • Social Media
  • Web Analytics
  • Copywriting
  • Digital Advertising
  • Search Engine Optimisation and Search Engine Marketing
  • Campaign Development and Execution
  • Helping Start Up and Small Business with their Digital Marketing

Teaching

Publications

2015

Breitsohl, J., Wilcox, J.P., Harris, I. 2015. Groupthink 2.0: An empirical analysis of customers' conformity-seeking in online communities. Journal of Customer Behaviour 14 (2) pp. 87-106. 10.1362/147539215X14373846805662 Cadair