Dr Martine Garland Doctor of Business Administration

Passionate about marketing, Martine uses her board-level corporate experience to bring the theory to life. Having most recently spent 5 years on the Executive Board of AQA, her specialisms include strategic product and market development alongside a keen interest in brand extensions and diversification.

Martine is a Fellow of the Higher Education Academy.

Lecturer

• AB27420 - Applied Brand Management
• AB27120 - Marketing Management
• AB37320 - Global Marketing
• AB17120 - Marketing Principles and Contemporary Practice
• AB39220 - Tourism Marketing
• ABM3220 - International Business Environment
• ABM5560 - Managerial Report

Martine's research interests are focused on the financial sustainability and marketisation of UK higher education. She has been published in peer-review journals, and is also a contributor to the wider policy debate.

Recent publications include:

Garland, M (2020). How vulnerable are you? Assessing the financial health of England’s universities, Perspectives: Policy and Practice in Higher Education, 24:2, 43-52, DOI: 10.1080/13603108.2019.1689374

Higher education sector contribution:

Times Higher Ed & HSBC Financial Sustainability Forum - 16 March 2020 https://www.timeshighereducation.com/forums/financial/2020/

WonkHE - 26 February 2020 https://wonkhe.com/blogs/the-financial-health-of-our-institutions-are-we-measuring-the-right-things/

Times Higher Ed - 01 February 2020 https://www.timeshighereducation.com/news/enrolment-drops-leave-english-universities-shrinking-feeling

Times Higher Ed - 23 January 2020 https://www.timeshighereducation.com/news/uk-universities-increasingly-reliant-chinese-fee-income

 

 

• Tuesday 12:00-13:00
• Friday 12:00-13:00