Dr Martine Garland Doctor of Business Administration
Associate Lecturer in Marketing
Contact Details
- Email: mag104@aber.ac.uk
- ORCID: 0000-0001-9804-5554
- Office: C-44, Hugh Owen Building
- Phone: +44 (0) 1970 628651
- Twitter: @MartineGarland
- Google Scholar: https://scholar.google.co.uk/citations?user=EOWGRQMAAAAJ
- Research Portal Profile
Profile
Passionate about marketing, Martine uses her board-level corporate experience to bring the theory to life. Having most recently spent 5 years on the Executive Board of AQA, her specialisms include strategic product and market development alongside a keen interest in brand extensions and diversification.
Martine is a Fellow of the Higher Education Academy.
Teaching
Module Coordinator
Moderator
- AB37220 - Digital Marketing
- ABM7220 - Global Marketing
- AB27220 - Consumer and Buyer Behaviour
- AB39220 - Tourism Marketing
Lecturer
- MM30120 - Marketing Management
- MM35000 - Independent Research Project in Management, Marketing and Tourism
- MM39420 - Tourism Marketing
- AB27120 - Marketing Management
- ABM5560 - Managerial Report
- MR30720 - Rheolaeth Marchnata
- EC32320 - Independent Research Project
- AB17120 - Marketing Principles and Contemporary Practice
- AB27420 - Applied Brand Management
- MM35020 - Independent Research Project in Management, Marketing and Tourism
- CB27120 - Rheolaeth Marchnata
- EC32300 - Independent Research Project
- AB19120 - Principles of Tourism Management
- AB15120 - Fundamentals of Management and Business
- AB15220 - Data Analytics
- AB11120 - Fundamentals of Accounting and Finance
- AB11220 - Accounting and Finance for Specialists
- AB13220 - Economic Theory and Policy
- AB13120 - Understanding the Economy
- ABM3220 - International Business Environment
- DBM2420 - Strategic Marketing Management
- AB39220 - Tourism Marketing
- ABM7120 - Marketing Managment Strategy
- AB35420 - Organizational Psychology
Tutor
- AB17120 - Marketing Principles and Contemporary Practice
- AB27420 - Applied Brand Management
- AB27120 - Marketing Management
- MM39420 - Tourism Marketing
- AB35540 - Dissertation
- AB35420 - Organizational Psychology
Coordinator
Research
Martine's research interests are focused on the financial sustainability and marketisation of UK higher education. She has been published in peer-review journals, and is also a contributor to the wider policy debate.
Recent publications include:
Garland, M (2020). How vulnerable are you? Assessing the financial health of England’s universities, Perspectives: Policy and Practice in Higher Education, 24:2, 43-52, DOI: 10.1080/13603108.2019.1689374
Higher education sector contribution:
Times Higher Ed & HSBC Financial Sustainability Forum - 16 March 2020 https://www.timeshighereducation.com/forums/financial/2020/
WonkHE - 26 February 2020 https://wonkhe.com/blogs/the-financial-health-of-our-institutions-are-we-measuring-the-right-things/
Times Higher Ed - 01 February 2020 https://www.timeshighereducation.com/news/enrolment-drops-leave-english-universities-shrinking-feeling
Times Higher Ed - 23 January 2020 https://www.timeshighereducation.com/news/uk-universities-increasingly-reliant-chinese-fee-income
Office Hours (Student Contact Times)
- Tuesday 15:00-16:00
- Thursday 13:00-14:00