Mr Robert Bowen BA Hons (Cardiff), MSc (Audencia), PGCTHE (Aberystwyth), FHEA

Mr Robert Bowen

Welsh Medium Lecturer in Rural Business Management and Enterprise

Contact Details


Robert's research is related to the international development of Small and Medium-sized Enterprises in the food and drink industry in Wales. His current work focusses on the determining factors that lead to the internationalisation of food and drink SMEs in Wales, with a comparative study being conducted with similar companies in Brittany, one of Europe's leading food and drink producing areas. The aim of the research is to provide both SMEs and support agencies in Wales with advice on internationalising in future.

Robert obtained a BA (Hons) degree in French and German at Cardiff University in 2005 before working as a teacher in Nantes, France for 6 years, both for Nantes University and the Nantes/St. Nazaire Chamber of Commerce. In 2012 he obtained an MSc International Master in Management from Audencia Nantes School of Management in France and was awarded prizes for Best Student and Best Thesis, written on the internationalisation of Welsh drinks SMEs.

Joining the team of lecturers at the School of Management and Business in 2014, Robert is the first member of the department employed in partnership with the Coleg Cymraeg Cenedlaethol to develop the provision of Welsh language modules at SMB.



SME Internationalisation, Food and drink Industry, Place-based Marketing, Diaspora Networks

Research Projects

A comparative study of the internationalisation of food and drink SMEs in Wales and Brittany (PhD)

Edible Wales: Sustenance and Locality (Project funded by the Creative Exchange Wales Network)

Research Groups

  • Centre for Local and Regional Enterprise



Bowen, R., Bennett, S. 2017. Enhancing student involvement through action-learning residential workshops. Aberystwyth University Learning and Teaching Conference 2017. Cadair

Bennett, S., Bowen, R. 2017. Brexit: Implications for the Food and Craft Industries. WISERD Annual Conference 2017. Cadair

Bowen, R. 2017. SME Internationalisation in the food and drink industry: Comparing Wales and Brittany. Aberystwyth Business School Doctoral Symposium. Cadair


Bowen, R., Bennett, S. 2016. Selling places: Using place-based marketing to promote regional produce: The case of Rhondda Cynon Taff. Nation Branding and the Creative Industries. Cadair

Bowen, R. 2016. SMEs taking over the world. Serra Valley Coworking Event. Cadair

Bowen, R. 2016. Selling places: Using place to create value in the food and drink industry. SMB Doctoral Symposium. Cadair

Bowen, R. 2016. Defnyddio lleoliad i greu gwerth yn y diwydiant bwyd a diod. [Using place to create value in the food and drink industry.] Cynhadledd Creu a Chylfeu . Cadair

Bowen, R., Henley, A., Low, T., Perdikis, N. 2016. Food and Drink SME Internationalisation: Comparing Wales and Brittany. Institute for Small Business and Entrepreneurship (ISBE). Cadair


Bowen, R. 2015. Astudiaeth gymharol o’r ffactorau arwyddocaol sy’n effeithio ar ryngwladoli o fewn busnesau bychain a chanolog bwyd a diod yng Nghymru a Llydaw. [A comparative study of the significant factors leading to internationalisation in food and drink SMEs in Wales and Brittany.] Cynhadledd Ymchwil amlddisgyblaeth cyfrwng Cymraeg. Cadair