Gwybodaeth Modiwlau
Module Identifier
MMM2010
Module Title
Media Management
Academic Year
2013/2014
Co-ordinator
Semester
Intended for use in future years
Course Delivery
Delivery Type | Delivery length / details |
---|---|
Lecture | 2 hours per week |
Assessment
Assessment Type | Assessment length / details | Proportion |
---|---|---|
Semester Assessment | One group assignment 25% One individual assignment 25% | 50% |
Semester Exam | 2 Hours Two essay type questions from a choice of five or six topics | 50% |
Learning Outcomes
On completion of the module students should be able to:
- understand the nature of business and management within the context of media and the arts based businesses
- develop a strategy for developing and expanding a media based business
Aims
The aim of this module is to provide an introduction to the management of media business. This module will provide the link between the media modules and the management modules on the MSc in Media Management. With the emergence of digital technology providing both new opportunities and increased competition, this module will examine issues such as the impact of technology on strategy as well as financing and expanding the business. The module will focus on management issues concerning the independent television producers and other arts based companies.
The School of Management and Business is committed to developing Media Management both as a teaching and research focus within the Marketing and Enterprise group and also in its wider aims to establish close links withthe local business community. The module will be partly based on material collected as part of an ESRC funded research project into small businesses in the media.
The School of Management and Business is committed to developing Media Management both as a teaching and research focus within the Marketing and Enterprise group and also in its wider aims to establish close links withthe local business community. The module will be partly based on material collected as part of an ESRC funded research project into small businesses in the media.
Notes
This module is at CQFW Level 7