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QAA Subject Benchmark Statement: Business and Management

September 2023

• To provide an analytical, integrated, multi-disciplinary study of marketing and of its contemporary and potential role within business organizations, in the external business environment and in society, with particular emphasis on the role of digital media in marketing communications.

• Develop subject knowledge and understanding relating to: markets; customers; contemporary marketing best-practice; marketing processes in relation to other functional business processes; application of marketing for strategic and operational purposes at corporate, trans­ corporate and sub-corporate levels.

• To develop cognitive skills of critical thinking, analysis and synthesis, building the capacity to identify, formulate and solve marketing-based business problems, using appropriate conceptual models, empirical evidence, and quantitative and qualitative skills.

• To enhance communication skills, orally and in writing, using a range of media, including communications and information technology.

• To develop interpersonal skills of listening, responding negotiating, presenting and persuading, so as to be able to lead or work effectively within self­managing teams, and to identify and flexibly adapt roles within such teams.

The knowledge, understanding and skills below correspond to the relevant (i.e. Marketing related) parts of the benchmarking statement for Business and Management (the QAA has not issued a separate benchmarking statement for the functional area of Marketing). The skills identified in the benchmarking statement include general transferable skills which, while highly appropriate to a graduate career in Marketing, are not restricted to this.

• A1 Markets - the development and operation of markets for resources, goods and services

• A2 Customers - customer expectations, service and orientation

• A3 Information systems - the development, management and exploitation of information systems and their impact upon organisations

• A4 Communication and information technology- the comprehension and use of relevant communication and information technologies for application in Marketing based business

• A5 Market-based business policy and strategy - the development of appropriate policies

• A6 Pervasive issues - sustainability, globalisation, corporate social responsibility, diversity, business innovation, creativity, enterprise development. knowledge management and risk management.

Learning and Teaching

Formal teaching in lectures. Seminars facilitate listening and dialogue with other students, regularly in a context of engagement with marketing problems or cases that stimulate critical thinking, synthesis and creativity. Guided learning is provided in module outlines which specify detailed and appropriate information sources and reading for the separate topics in the module syllabus. Several modules use small group learning in contexts such as Marketing Management, Marketing Communications, Branding, Consumer Behaviour (including a 'live' case) and projects. Research skills are developed mainly in coursework, but also through formalized pedagogical module interventions.

Assessment Strategies and Methods

Unseen examinations are used for part of the assessment for more than 50% of the modules. Modules show varied coursework assessment processes that include: individual essays, reports, critiques, case analysis, website development, branding campaigns, video creation, and presentations; group reports and oral presentations; participation and contribution to seminar discussion.

Graduates should be able to demonstrate a range of cognitive and intellectual skills together with techniques specific to marketing-based business and management.

Graduates should also be able to demonstrate relevant personal and interpersonal skills appropriate the demands and requirements of contemporary professional business practice. ·

10.2.1 Intellectual Skills

• B1 Cognitive skills of critical thinking, analysis and synthesis. This includes the capability to identify assumptions, evaluate statements in terms of evidence, to detect false logic or reasoning, to identify implicit values, to define terms adequately and to generalise appropriately.

• B2 Effective problem solving and decision making using appropriate quantitative and qualitative skills including identifying, formulating and solving Marketing-based business problems. The ability to create, evaluate and assess a range of options together with the capacity to apply ideas and knowledge to a range of situations.

• B3 Numeracy and quantitative skills including data analysis, interpretation and extrapolation. The use of models of Marketing-based business problems and phenomena.

• B4 Click here to enter text.

• B5 Click here to enter text.

Learning and Teaching

Formal teaching in lectures. Seminars facilitate listening and dialogue with other students, regularly in a context of engagement with marketing problems or cases that stimulate critical thinking, synthesis and creativity. Guided learning is provided in module outlines which specify detailed and appropriate information sources and reading for the separate topics in the module syllabus. Several modules use small group learning in contexts such as Marketing Management, Marketing Communications, Branding, Consumer Behaviour (including a 'live' case) and projects. Research skills are developed mainly in coursework, but also through formalized pedagogical module interventions.

Assessment Strategies and Methods

Unseen examinations are used for part of the assessment for more than 50% of the modules. Modules show varied coursework assessment processes that include: individual essays, reports, critiques, case analysis, website development, branding campaigns, video creation, and presentations; group reports and oral presentations; participation and contribution to seminar discussion.

10.2.2 Professional practical skills / Discipline Specific Skills

By the end of their programme, all students are expected to be able to demonstrate:

• C1 Interpersonal skills of effective listening, negotiating. persuasion and presentation.

• C2 Effective performance, within a team environment, including leadership, team building, influencing and project management skills.

• C3 Ability to conduct research into Marketing issues. Either individually or as part of a team for projects/dissertations/presentations. This requires familiarity with and an evaluative approach to a range of Marketing data, sources of information and appropriate methodologies, and for such to inform the overall learning process.

• C4 People management skills.

• C5 Innovation, Creativity and Enterprise.

• C6 Networking and Interpersonal skills.

Learning and Teaching

Formal teaching in lectures. Seminars facilitate listening and dialogue with other students, regularly in a context of engagement with marketing problems or cases that stimulate critical thinking, synthesis and creativity. Guided learning is provided in module outlines which specify detailed and appropriate information sources and reading for the separate topics in the module syllabus. Several modules use small group learning in contexts such as Marketing Management, Marketing Communications, Branding, Consumer Behaviour (including a 'live' case) and projects. Research skills are developed mainly in coursework, but also through formalized pedagogical module interventions.

Assessment Strategies and Methods

Unseen examinations are used for part of the assessment for more than 50% of the modules. Modules show varied coursework assessment processes that include: individual essays, reports, critiques, case analysis, website development, branding campaigns, video creation, and presentations; group reports and oral presentations; participation and contribution to seminar discussion.

By the end of their programme, all students are expected to be able to demonstrate:

• D1 Problem solving skills

• D2 Research skills

• D3 Communication skills

• D4 Improving own learning and performance

• D5 Team work skills

• D6 Information technology skills

• D7 Quantitative skills

• D8 Personal development and career planning

Learning and Teaching

Formal teaching in lectures. Seminars facilitate listening and dialogue with other students, regularly in a context of engagement with marketing problems or cases that stimulate critical thinking, synthesis and creativity. Guided learning is provided in module outlines which specify detailed and appropriate information sources and reading for the separate topics in the module syllabus. Several modules use small group learning in contexts such as Marketing Management, Marketing Communications, Branding, Consumer Behaviour (including a 'live' case) and projects. Research skills are developed mainly in coursework, but also through formalized pedagogical module interventions.

Assessment Strategies and Methods

Unseen examinations are used for part of the assessment for more than 50% of the modules. Modules show varied coursework assessment processes that include: individual essays, reports, critiques, case analysis, website development, branding campaigns, video creation, and presentations; group reports and oral presentations; participation and contribution to seminar discussion.