Mr Wyn Morris BSc (Rural Resource Management), MSc Econ (Entrepreneurship), PGCTHE

Mr Wyn Morris

Lecturer in Management

Contact Details


An alumnus of Aberystwyth University, Wyn graduated in 2001 with a BSc in Rural Resource Management where he specialised in business and economics. His career took him to the Farm Assurance Livestock Scheme where he worked as Certification and Assessment Coordinator while studying for an MSc Econ in Entrepreneurship through the medium of Welsh.

Wyn joined Aberystwyth University staff as an Investigational Officer with the Farm Business Survey in 2003, before taking up a post as a Teaching Fellow in Management at the School of Business and Management in 2010. Wyn has been a Lecturer in Management since 2014.

Away from work Wyn is an active sportsman who can regularly be seen tackling the hills of Ceredigion on his bike. Before enforced retirement Wyn was a regular with Aberystwyth RFC, and the University team, and was also selected for the Welsh Academicals. He also represented Wales at the British College's tournament in Men's Hockey. His other interest is agriculture.



  • Agricultural and Rural Incomes
  • Diversification and Entrepreneurship
  • Animal Production Systems
  • Technology Adoption in Agriculture
  • Supply Chain Management

Office Hours (Student contact times)

  • Monday 14:00-15:00
  • Wednesday 14:00-15:00



Morris, D., James, W. 2017. Social Media, an Entrepreneurial Opportunity for Agricultural Based Enterprises. Journal of Small Business and Enterprise Development 24 (4) pp. 1028-1045. 10.1108/JSBED-01-2017-0018

Morris, W., Henley, A., Dowell, D. 2017. Farm diversification, entrepreneurship and technology adoption: Analysis of upland farmers in Wales. Journal of Rural Studies 53 pp. 132-143. 10.1016/j.jrurstud.2017.05.014 Cadair


Morris, D., James, P. 2016. Social Media, an Entrepreneurial Opportunity for Agricultural Based Enterprises. Institute of Small Business and Entrepreneurship Conference. Cadair


Morris, W., Dowell, D., Henley, A. 2015. Farm Technology Adoption and Income Opportunities. ISBE Conference 2015 . Cadair


Morris, D.W., Fuller-Love, N., Garrod, B.J. 2014. Constraints to Growth in Rural Tourism Small Businesses. ICSB Conference. Other Cadair

Morris, W., Mishra, N. 2014. On-Line Decision Support System for Finished Lamb Production. International Journal of Services, Economics and Management 6 (3) pp. 209-221. 10.1504/IJSEM.2014.064296 Cadair

Mishra, N., Morris, D.W., Singh, A., McGuire, S.M. 2014. A multi-agent architecture for lamb supply chain. International Journal of Intelligent Engineering Informatics 2 (2/3) pp. 195-214. 10.1504/IJIEI.2014.066213 Cadair


Morris, D.W., Reeves, N.C., Jones, D.E., Williams, D.H. 2003. The Economics of Lowland Beef Production in England: University of Wales Aberystwyth. Prifysgol Aberystwyth | Aberystwyth University Other Cadair