Dr Wyn Morris

PhD, MSc Econ (Entrepreneurship), BSc (Rural Resource Management), PGCTHE

Dr Wyn Morris

Senior Lecturer in Management

Aberystwyth Business School

Contact Details

Dr Wyn Morris is a senior lecturer at Aberystwyth Business School. 

He graduated from Aberystwyth University in 2001 with a BSc 

in Rural Resource Management, specialising in business and 

economics. His career took him to the Farm Assurance Livestock 

Scheme where he worked as Certification and Assessment 

Coordinator while studying for an MSc Econ in Entrepreneurship 

through the medium of Welsh. Wyn joined Aberystwyth University 

staff as an Investigational Officer with the Farm Business Survey 

in 2003, before taking up a post at the School of Business and 

Management in 2010 and successfully defending his PhD Titled: 

TECHNOLOGY ADOPTION, ENTREPRENEURSHIP AND EFFICIENCY 

IN AGRICULTURAL BUSINESSES: The Case of Upland Sheep 

Farmers in Wales. His main areas of research and teaching are 

in management, strategy and operations with a focus on rural 

entrepreneurship.

  • Monday 10.00-12.00

  • Rural Entrepreneurship
  • Technology Adoption 
  • Farm and Rural Crime

Artificial Intelligence (AI) in rural business: The drivers and effects on AI adoption in rural SMEs. / Dowell, David; Bowen, Robert; Morris, Wyn.
In: Journal of Rural Studies, Vol. 123, 104104, 03.03.2026.

Research output: Contribution to journalArticlepeer-review

Investigating robot acceptance in UK agriculture. / Grant, Jack H.; Huang, Zhuoling; Guevara, Leonardo et al.
In: Journal of Rural Studies, Vol. 123, 104096, 02.03.2026.

Research output: Contribution to journalArticlepeer-review

The role of women in United Kingdom farm businesses. / Kempster, Zoë; Morris, Wyn; Manning, Louise et al.
In: International Journal of Entrepreneurship and Innovation, Vol. 27, No. 1, 06.02.2026, p. 19-30.

Research output: Contribution to journalArticlepeer-review

Crime and safety in rural Wales. / Norris, Gareth; Morris, Wyn.
Crime, Peoples and Places: Perspectives on Rural Safety and Justice. ed. / Vania Ceccato; Alistair Harkness. 1. ed. Taylor & Francis, 2025. p. 228-235 (Routledge Studies in Rural Crimonology).

Research output: Chapter in Book/Report/Conference proceedingChapter

Remaining in rural areas: Towards a rural entrepreneur's analysis framework. / Ramírez-Gómez, Carlos Julián; Cuevas-Reyes, Venancio; Morris, Wyn.
In: Revista de la Facultad de Ciencias Agrarias, Vol. 57, No. 1, 23.06.2025, p. 80-92.

Research output: Contribution to journalArticlepeer-review

More publications on the Research Portal