Mr Wyn Morris

BSc (Rural Resource Management), MSc Econ (Entrepreneurship), PGCTHE

Mr Wyn Morris

Lecturer in Management

Contact Details


An alumnus of Aberystwyth University, Wyn graduated in 2001 with a BSc in Rural Resource Management where he specialised in business and economics. His career took him to the Farm Assurance Livestock Scheme where he worked as Certification and Assessment Coordinator while studying for an MSc Econ in Entrepreneurship through the medium of Welsh.

Wyn joined Aberystwyth University staff as an Investigational Officer with the Farm Business Survey in 2003, before taking up a post as a Teaching Fellow in Management at the School of Business and Management in 2010. Wyn has been a Lecturer in Management since 2014.

Away from work Wyn is an active sportsman who can regularly be seen tackling the hills of Ceredigion on his bike. Before enforced retirement Wyn was a regular with Aberystwyth RFC, and the University team, and was also selected for the Welsh Academicals. He also represented Wales at the British College's tournament in Men's Hockey. His other interest is agriculture.



  • Agricultural and Rural Incomes
  • Diversification and Entrepreneurship
  • Animal Production Systems
  • Technology Adoption in Agriculture
  • Supply Chain Management

Office Hours (Student Contact Times)

  • Monday 14:00-15:00
  • Wednesday 14:00-15:00


Social Media, an Entrepreneurial Opportunity for Agricultural Based EnterprisesMorris, D. & James, W. 2017 In : Journal of Small Business and Enterprise Development.24, 4, p. 1028-104518 p.
Farm diversification, entrepreneurship and technology adoption: Analysis of upland farmers in WalesMorris, W., Henley, A. & Dowell, D. 2017 In : Journal of Rural Studies.53, p. 132-14312 p.
Social Media, an Entrepreneurial Opportunity for Agricultural Based Enterprises.Morris, D. & James, P. 2016
Farm Technology Adoption and Income OpportunitiesMorris, W., Dowell, D. & Henley, A. 2015
Constraints to Growth in Rural Tourism Small BusinessesMorris, D. W., Fuller-Love, N. & Garrod, B. J. 2014
On-Line Decision Support System for Finished Lamb ProductionMorris, W. & Mishra, N. 2014 In : International Journal of Services, Economics and Management.6, 3, p. 209-221
A multi-agent architecture for lamb supply chainMishra, N., Morris, D. W., Singh, A. & McGuire, S. M. 2014 In : International Journal of Intelligent Engineering Informatics.2, 2/3, p. 195-21420 p.
The Economics of Lowland Beef Production in England: University of Wales AberystwythMorris, D. W., Reeves, N. C., Jones, D. E. & Williams, D. H. 2003 Prifysgol Aberystwyth | Aberystwyth University.