Dr Wyn Morris PhD, MSc Econ (Entrepreneurship), BSc (Rural Resource Management), PGCTHE

Dr Wyn Morris

Senior Lecturer in Management

Aberystwyth Business School

Contact Details


An alumnus of Aberystwyth University, Wyn graduated in 2001 with a BSc in Rural Resource Management where he specialised in business and economics. His career took him to the Farm Assurance Livestock Scheme where he worked as Certification and Assessment Coordinator while studying for an MSc Econ in Entrepreneurship through the medium of Welsh. In 2018 Wyn successfully defended his PhD Titled: TECHNOLOGY ADOPTION, ENTREPRENEURSHIP AND EFFICIENCY IN AGRICULTURAL BUSINESSES: The Case of Upland Sheep Farmers in Wales.

Wyn joined Aberystwyth University staff as an Investigational Officer with the Farm Business Survey in 2003, before taking up a post as a Teaching Fellow in Management at the School of Business and Management in 2010. Wyn has been a Lecturer in Management since 2014.

Away from work Wyn is an active sportsman who can regularly be seen tackling the hills of Ceredigion on his bike. Before enforced retirement Wyn was a regular with Aberystwyth RFC, and the University team. Wyn is a junior rugby coach and his other interest is agriculture.


Module Coordinator

Business Strategy 

Operations and Supply Chain Management


  • Agricultural and Rural Incomes
  • Diversification and Entrepreneurship
  • Animal Production Systems
  • Technology Adoption in Agriculture
  • Farm and Rural Crime
  • Supply Chain Management

Office Hours (Student Contact Times)

  • Tuesday 11:00-12:00
  • Thursday 10:00-11:00


Bowen, R, Dowell, D & Morris, W 2023, 'Hospitality SMEs and the circular economy: Strategies and practice post-COVID', British Food Journal. 10.1108/BFJ-10-2022-0932
Manning, L, Morris, W & Birchmore, I 2023, 'Organizational unlearning: A risky food safety strategy?', Comprehensive Reviews in Food Science and Food Safety, vol. 22, no. 3, pp. 1633-1653. 10.1111/1541-4337.13124
Kempster, Z, Morris, W, Manning, L & Bowen, R 2023, 'The role of women in United Kingdom farm businesses', International Journal of Entrepreneurship and Innovation. 10.1177/14657503231159766
Islas-Moreno, A, Muñoz-Rodríguez, M, Santoyo-Cortés, VH, Aguilar-Gallegos, N, Martínez-González, EG & Morris, W 2023, 'Understanding the process of agricultural entrepreneurship: Perspective from strategic movements and entrepreneurial families', Journal of Agribusiness in Developing and Emerging Economies, vol. 13, no. 2, pp. 323-341. 10.1108/JADEE-08-2021-0202
Morris, JP, Morris, W & Bowen, R 2022, 'Implications of the digital divide on rural SME resilience', Journal of Rural Studies, vol. 89, pp. 369-377. 10.1016/j.jrurstud.2022.01.005
More publications on the Research Portal