Dr Wyn Morris PhD, MSc Econ (Entrepreneurship), BSc (Rural Resource Management), PGCTHE

Dr Wyn Morris

Senior Lecturer in Management

Aberystwyth Business School

Contact Details

Profile

Dr Wyn Morris is a senior lecturer at Aberystwyth Business School. 

He graduated from Aberystwyth University in 2001 with a BSc 

in Rural Resource Management, specialising in business and 

economics. His career took him to the Farm Assurance Livestock 

Scheme where he worked as Certification and Assessment 

Coordinator while studying for an MSc Econ in Entrepreneurship 

through the medium of Welsh. Wyn joined Aberystwyth University 

staff as an Investigational Officer with the Farm Business Survey 

in 2003, before taking up a post at the School of Business and 

Management in 2010 and successfully defending his PhD Titled: 

TECHNOLOGY ADOPTION, ENTREPRENEURSHIP AND EFFICIENCY 

IN AGRICULTURAL BUSINESSES: The Case of Upland Sheep 

Farmers in Wales. His main areas of research and teaching are 

in management, strategy and operations with a focus on rural 

entrepreneurship.

Teaching

Module Coordinator
Coordinator
Lecturer
Moderator
Tutor

Business Strategy 

Operations and Supply Chain Management

Research

  • Agricultural and Rural Incomes
  • Diversification and Entrepreneurship
  • Animal Production Systems
  • Technology Adoption in Agriculture
  • Farm and Rural Crime
  • Supply Chain Management

Office Hours (Student Contact Times)

  • Thursday 10:00-12:00

Publications

Bowen, R & Morris, W 2024, 'Digital entrepreneurship in agrifood business: A resource bricolage perspective', International Journal of Entrepreneurial Behaviour and Research, vol. 30, no. 2-3, pp. 482-497. 10.1108/IJEBR-02-2023-0226
Bowen, R, Dowell, D & Morris, W 2024, 'Hospitality SMEs and the circular economy: Strategies and practice post-COVID', British Food Journal, vol. 126, no. 1, pp. 80-97. 10.1108/BFJ-10-2022-0932
Thomas, A, Murphy, L, Morris, W, Dispenza, V & Jones, D (eds) 2023, Advances in Manufacturing Technology XXXVI: Proceedings of the 20th International Conference on Manufacturing Research, Incorporating the 37th National Conference on Manufacturing Research, 6th – 8th September 2023, Aberystwyth University, UK. Advances in Transdisciplinary Engineering, vol. 44, vol. 44, IOS Press.
Islas-Moreno, A & Morris, W 2023, Methodological Proposal to address the agricultural Entrepreneurship Process. in G de Jong, N Faber, E Folmer, T Long & B Ünal (eds), De Gruyter Handbook of Sustainable Entrepreneurship Research. De Gruyter.
Manning, L, Morris, W & Birchmore, I 2023, 'Organizational unlearning: A risky food safety strategy?', Comprehensive Reviews in Food Science and Food Safety, vol. 22, no. 3, pp. 1633-1653. 10.1111/1541-4337.13124
More publications on the Research Portal