Dr Wyn Morris PhD, MSc Econ (Entrepreneurship), BSc (Rural Resource Management), PGCTHE

Dr Wyn Morris

Lecturer in Management

Aberystwyth Business School

Contact Details


An alumnus of Aberystwyth University, Wyn graduated in 2001 with a BSc in Rural Resource Management where he specialised in business and economics. His career took him to the Farm Assurance Livestock Scheme where he worked as Certification and Assessment Coordinator while studying for an MSc Econ in Entrepreneurship through the medium of Welsh. In 2018 Wyn successfully defended his PhD Titled: TECHNOLOGY ADOPTION, ENTREPRENEURSHIP AND EFFICIENCY IN AGRICULTURAL BUSINESSES: The Case of Upland Sheep Farmers in Wales.

Wyn joined Aberystwyth University staff as an Investigational Officer with the Farm Business Survey in 2003, before taking up a post as a Teaching Fellow in Management at the School of Business and Management in 2010. Wyn has been a Lecturer in Management since 2014.

Away from work Wyn is an active sportsman who can regularly be seen tackling the hills of Ceredigion on his bike. Before enforced retirement Wyn was a regular with Aberystwyth RFC, and the University team, and was also selected for the Welsh Academicals. He also represented Wales at the British College's tournament in Men's Hockey. Wyn is a junior rugby coach and his other interest is agriculture.



  • Agricultural and Rural Incomes
  • Diversification and Entrepreneurship
  • Animal Production Systems
  • Technology Adoption in Agriculture
  • Farm and Rural Crime
  • Supply Chain Management

Office Hours (Student Contact Times)

  • Tuesday 11:30-12:30
  • Thursday 11:00-12:00


Norris, G & Morris, W 2020, Rural and Farm Crime in Dyfed-Powys: Second Report (February 2020). Prifysgol Aberystwyth | Aberystwyth University.
Morris, W, Norris, G & Dowell, D 2019, 'The business of farm crime: Evaluating trust in the police and reporting of offences', Crime Prevention and Community Safety, vol. 22, no. 1. https://doi.org/10.1057/s41300-019-00083-5
Morris, W & Norris, G 2019, 'The business of farm crime: building police and community partnerships', Paper presented at WISERD Annual Conference 2019, United Kingdom of Great Britain and Northern Ireland, 03 Jul 2019 - 04 Jul 2019.
Bowen, R & Morris, W 2019, 'The digital divide: Implications for agribusiness and entrepreneurship. Lessons from Wales', Journal of Rural Studies, vol. 72, pp. 75-84. https://doi.org/10.1016/j.jrurstud.2019.10.031
Cater, C, Poguntke, K & Morris, W 2019, 'Y Wladfa Gymreig: outbound diasporic tourism and contribution to identify', Tourism Geographies, vol. 21, no. 4, pp. 665-686. https://doi.org/10.1080/14616688.2019.1571095
More publications on the Research Portal