Dr Jonathan Fry

PhD, BA (Hons) Events Management, PgC Applied Social Research, MPhil, PGCE PCET, PGCTHE, FHEA, CEF-F

Dr Jonathan Fry

Darlithydd mewn Busnes a Rheolaeth

Aberystwyth Business School

Contact Details

Jonathan joined Aberystwyth University in July 2018 as a Lecturer in Business & Management with an additional responsibility to deliver the Welsh medium provision. Jonathan is also currently the Managing Editor for the 'International Journal of Hospitality and Event Management' (IJHEM) and is on the Editorial Advisory Board of the ‘Event Management Journal’ (EMJ).

The title of his PhD completed at Aberystwyth University was 'A comparative analysis of consumer and industry perceptions of sports and entertainment event VIP/Hospitality tickets: Critical enhancement of a purchase journey map and establishing willingness to pay'.

Originally from Cardiff, Jonathan is an alumnus of Cardiff Metropolitan University, graduating with a BA (Hons) Events Management (2010), PgC Applied Social Research (2014), MPhil (2014) and PGCE PcET (2018). In 2012, Jonathan launched his event evaluation business, Event Rater Ltd. The company won the 'Best Digital' award at the Lloyds Bank Enterprise Awards 2014 (Wales and South West England Heat). 

Business School:

Director of Welsh Medium Studies 

Departmental Representative on the Business Panel of the Coleg Cymraeg Cenedlaethol

Academic Champion of Enterprise (ACE)

  • Friday 14:00-16:00

Events Management

Event Evaluation

Event Consumers

Marketing

Critical Discussion of an Online Purchase Journey Map for VIP/Hospitality Event Tickets. / Fry, Jonathan.
2025. Paper presented at Association for Events Management Education, Chester, United Kingdom of Great Britain and Northern Ireland.

Research output: Contribution to conference › Paper › peer-review

Marchnata tocynnau VIP a lletygarwch: Dadansoddiad cymharol o safbwyntiau cwsmeriaid a’r diwydiant digwyddiadau yng Nghymru a’r Deyrnas Unedig. / Fry, Jonathan; Fuller-Love, Nerys; Owen, Roger.
In: Gwerddon, No. 39, 31.03.2025, p. 23-50.

Research output: Contribution to journal › Article › peer-review

VIP/Hospitality Event Packages: Using Online Reviews to Improve the Ticket Purchase Journey Map. / Fry, Jonathan; Fuller-Love, Nerys; Owen, Roger.
In: Event Management, Vol. 29, No. 6, 25.07.2025, p. 871-890.

Research output: Contribution to journal › Article › peer-review

Embedding employability into a business school dissertation module. / Fry, Jonathan; Herring, Bev; Llywelyn, Sioned et al.
Unpacking the 3Es: A national perspective. ed. / Stuart Norton; Andy Penaluna. Cyngor Cyllido Addysg Uwch Cymru | The Higher Education Funding Council for Wales, 2024. p. 17-26.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

VIP Hospitality Packages: Style Over Substance? / Fry, Jonathan.
Events MISmanagement: Learning from failure. ed. / Tim Brown; Phil Higson; Lindsey Gaston. Oxford: Goodfellow Publishers, 2022. p. 137-158.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

More publications on the Research Portal