Mr Jonathan Fry

BA (Hons) Events Management, PgC Applied Social Research, MPhil, PGCE PCET, PGCTHE, FHEA

Mr Jonathan Fry

Darlithydd mewn Busnes a Rheolaeth

Aberystwyth Business School

Contact Details

Profile

Originally from Cardiff, Jonathan is an alumnus of Cardiff Metropolitan University, graduating with a BA (Hons) Events Management (2010), PgC Applied Social Research (2014), MPhil (2014) and PGCE PcET (2018). In 2012, Jonathan launched his event evaluation business, Event Rater Ltd. The company won the 'Best Digital' award at the Lloyds Bank Enterprise Awards 2014 (Wales and South West England Heat).

Jonathan joined Aberystwyth University in July 2018 as a Lecturer in Business & Management with an additional responsibility to deliver the Welsh medium provision. He is currently undertaking PhD research investigating VIP/Hospitality tickets for entertainment and sports events. Jonathan is also currently the Managing Editor for the 'International Journal of Hospitality and Event Management' (IJHEM) and is on the Editorial Advisory Board of the ‘Event Management Journal’ (EMJ).

Teaching

Module Coordinator
Coordinator
Moderator
Lecturer
Tutor

Research

Events Management

Event Evaluation

Event Consumers

Event Technology

Digital Marketing

Marketing

Entrepreneurship

Responsibilities

Business School:

Director of Welsh Medium Studies 

Departmental Representative on the Business Panel of the Coleg Cymraeg Cenedlaethol

Academic Champion of Enterprise (ACE)

 

The University:

Chair of the Aberystwyth Branch of the Coleg Cymraeg Cenedlaethol

Office Hours (Student Contact Times)

  • Friday 14:00-16:00

Publications

Fry, J 2025, 'Critical Discussion of an Online Purchase Journey Map for VIP/Hospitality Event Tickets', Paper presented at Association for Events Management Education, Chester, United Kingdom of Great Britain and Northern Ireland, 01 Jul 2025 - 03 Jul 2025.
Fry, J, Fuller-Love, N & Owen, R 2025, 'Marchnata tocynnau VIP a lletygarwch: Dadansoddiad cymharol o safbwyntiau cwsmeriaid a’r diwydiant digwyddiadau yng Nghymru a’r Deyrnas Unedig', Gwerddon, no. 39, pp. 23-50. 10.61257//HEOY7442
Fry, J, Fuller-Love, N & Owen, R 2025, 'VIP/Hospitality Event Packages: Using Online Reviews to Improve the Ticket Purchase Journey Map', Event Management, vol. 29, no. 6, pp. 871-890. 10.3727/152599525x17367484906390
Fry, J, Herring, B, Llywelyn, S, Thomas, A & Saycell, A 2024, Embedding employability into a business school dissertation module. in S Norton & A Penaluna (eds), Unpacking the 3Es: A national perspective. Cyngor Cyllido Addysg Uwch Cymru | The Higher Education Funding Council for Wales, pp. 17-26.
Fry, J 2022, VIP Hospitality Packages: Style Over Substance? in T Brown, P Higson & L Gaston (eds), Events MISmanagement: Learning from failure. Goodfellow Publishers, Oxford, pp. 137-158. 10.23912/9781915097101-5230
More publications on the Research Portal