Dr Jonathan Fry
PhD, BA (Hons) Events Management, PgC Applied Social Research, MPhil, PGCE PCET, PGCTHE, FHEA, CEF-F
Darlithydd mewn Busnes a Rheolaeth
Contact Details
- Email: jof36@aber.ac.uk
- ORCID: 0000-0003-1975-7022
- Office:C51 Hugh Owen Building
- Phone: +44 (0) 1970 622743
- Google Scholar: https://scholar.google.co.uk/citations?user=bgxAwWMAAAAJ
- Personal Website: https://uk.linkedin.com/in/jonathan-fry-1b560949
- Research Portal Profile (https://research.aber.ac.uk/en/persons/f17bbdae-3c3d-47c2-af2c-723abec0e44f)
Jonathan joined Aberystwyth University in July 2018 as a Lecturer in Business & Management with an additional responsibility to deliver the Welsh medium provision. Jonathan is also currently the Managing Editor for the 'International Journal of Hospitality and Event Management' (IJHEM) and is on the Editorial Advisory Board of the ‘Event Management Journal’ (EMJ).
The title of his PhD completed at Aberystwyth University was 'A comparative analysis of consumer and industry perceptions of sports and entertainment event VIP/Hospitality tickets: Critical enhancement of a purchase journey map and establishing willingness to pay'.
Originally from Cardiff, Jonathan is an alumnus of Cardiff Metropolitan University, graduating with a BA (Hons) Events Management (2010), PgC Applied Social Research (2014), MPhil (2014) and PGCE PcET (2018). In 2012, Jonathan launched his event evaluation business, Event Rater Ltd. The company won the 'Best Digital' award at the Lloyds Bank Enterprise Awards 2014 (Wales and South West England Heat).
Business School:
Director of Welsh Medium Studies
Departmental Representative on the Business Panel of the Coleg Cymraeg Cenedlaethol
Academic Champion of Enterprise (ACE)
- AB1 Marketing Management (AB27120)
- AB1 Dissertation (AB35540)
- AB2 Egwyddorion Marchnata ac Ymarfer Cyfoes (CB17120)
- AB2 Gweithrediadau a Rheoli'r Gadwyn Cyflenwi (CB25120)
- AB2 Dulliau Ymchwil (CB25320)
- AB1 Rheolaeth Adnoddau Dynol (CB25420)
- AB1 Rheolaeth Marchnata (CB27120)
- AB2 Ymddygiad Defnyddwyr a Phrynwyr (CB27220)
- AB1 Rheoli Cyrchfannau ac Atyniadau (CB29120)
- AB1 Traethawd Estynedig (CB35540)
- AB1 Sgiliau Cyflogadwyedd Ar Waith (DG31020)
- AB1 Marketing Management (MM30120)
- AB1 Rheolaeth Marchnata (MR30720)
Module Coordinator
- AB2 Accounting and Finance for Specialists (AB11220)
- AB1 Applied Brand Management (AB27420)
- AB2 Business in Practice (AB15020)
- AB2 Consumer and Buyer Behaviour (AB27220)
- AB2 Data Analytics (AB15220)
- AB1 Digital Business: Leadership and Management (AB35220)
- AB1 Dissertation (AB35540)
- AB2 Economic Theory and Policy (AB13220)
- AB2 Egwyddorion Marchnata ac Ymarfer Cyfoes (CB17120)
- AB2 Financial Management and Strategic Decision Making (ABM2020)
- AB1 Fundamentals of Accounting and Finance (AB11120)
- AB1 Fundamentals of Management and Business (AB15120)
- AB1 Hanfodion Cyfrifeg a Chyllid (CB11120)
- AB1 Hanfodion Rheolaeth a Busnes (CB15120)
- AB1 Human Resource Management (AB25420)
- AB1 Marketing Management (AB27120)
- AB2 Marketing Principles and Contemporary Practice (AB17120)
- AB2 Research Methods (AB25320)
- AB1 Traethawd Estynedig (CB35540)
- AB1 Understanding the Economy (AB13120)
Lecturer
- AB2 Coaching and Mentoring for Leaders (MMM5820)
- AB2 Entreprenwriaeth a Chreu Menter Newydd (CB25220)
- AB2 Leading Change (MMM5720)
Moderator
- AB1 Dissertation (AB35540)
- AB2 Dulliau Ymchwil (CB25320)
- AB2 Egwyddorion Marchnata ac Ymarfer Cyfoes (CB17120)
- AB2 Gweithrediadau a Rheoli'r Gadwyn Cyflenwi (CB25120)
- AB1 Human Resource Management (AB25420)
- AB2 Marketing Principles and Contemporary Practice (AB17120)
- AB1 Project Management Tools and Techniques (ABM2920)
- AB2 Research Methods (AB25320)
- AB1 Rheolaeth Adnoddau Dynol (CB25420)
- AB1 Rheolaeth Marchnata (CB27120)
- AB1 Rheoli Cyrchfannau ac Atyniadau (CB29120)
- AB2 Ymddygiad Defnyddwyr a Phrynwyr (CB27220)
Tutor
- Tuesday 15:00-17:00
Events Management
Event Evaluation
Event Consumers
Marketing
2025. Paper presented at Association for Events Management Education, Chester, United Kingdom of Great Britain and Northern Ireland.
Research output: Contribution to conference › Paper › peer-review
In: Gwerddon, No. 39, 31.03.2025, p. 23-50.
Research output: Contribution to journal › Article › peer-review
In: Event Management, Vol. 29, No. 6, 25.07.2025, p. 871-890.
Research output: Contribution to journal › Article › peer-review
Unpacking the 3Es: A national perspective. ed. / Stuart Norton; Andy Penaluna. Cyngor Cyllido Addysg Uwch Cymru | The Higher Education Funding Council for Wales, 2024. p. 17-26.
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Events MISmanagement: Learning from failure. ed. / Tim Brown; Phil Higson; Lindsey Gaston. Oxford: Goodfellow Publishers, 2022. p. 137-158.
Research output: Chapter in Book/Report/Conference proceeding › Chapter