Mr Jonathan Fry

BA (Hons) Events Management, PgC Applied Social Research, MPhil, PGCE PCET, PGCTHE, FHEA

Mr Jonathan Fry

Darlithydd mewn Busnes a Rheolaeth

Aberystwyth Business School

Contact Details


Originally from Cardiff, Jonathan is an alumnus of Cardiff Metropolitan University, graduating with a BA (Hons) Events Management (2010), PgC Applied Social Research (2014), MPhil (2014) and PGCE PcET (2018). In 2012, Jonathan launched his event evaluation business, Event Rater Ltd. The company won the 'Best Digital' award at the Lloyds Bank Enterprise Awards 2014 (Wales and South West England Heat).

Away from academia Jonathan's main interests include following the Cardiff Blues rugby team and supporting Wales' national rugby team and stand-up comedy events and festivals, his favourite comedians being Lee Evans, Rob Brydon, Lee Mack, Aisling Bea, Sean Lock and Rhod Gilbert.

Jonathan is currently undertaking PhD research within the department investigating consumer behaviour and pricing considerations surrounding VIP and face-value event ticket purchases.

Jonathan is currently Managing Editor for the 'International Journal of Hospitality and Event Management' (IJHEM):


Module Coordinator


Events Management

Event Evaluation

Event Consumers

Event Technology

Digital Marketing




Business School:

Director of Welsh Medium Studies 

Departmental Representative on the Business Panel of the Coleg Cymraeg Cenedlaethol

Schools Liaison (Welsh medium)

Orientation Week Co-ordinator

Academic Champion of Enterprise (ACE)

Office Hours (Student Contact Times)

  • Wednesday 12:00-14:00


Fry, J, Herring, B, Llywelyn, S, Thomas, A & Saycell, A 2024, Embedding employability into a business school dissertation module - Aberystwyth University. in S Norton & A Penaluna (eds), Unpacking the 3Es - a national perspective: A Case Study Series commissioned by HEFCW 2023. Advance HE, pp. 17-26. <>
Fry, J 2022, VIP Hospitality Packages: Style Over Substance? in T Brown, P Higson & L Gaston (eds), Events MISmanagement: Learning from failure. Goodfellow Publishers, Oxford, pp. 137-158. 10.23912/9781915097101-5230
Fry, J & Owen, R 2021, 'What are the priorities of consumers and theatre Venue Managers in rural Wales when returning to live events?'. <>
Fry, J 2020, 'Consumer Behaviour and Best Practice Findings from the Events Industry in Wales', Virtual Research Conference (Coleg Cymraeg Cenedlaethol), 01 Jul 2020 - 01 Jul 2020 pp. 16. <>
Fry, J, Harris, I & Remoundou, K 2020, 'Transparency of VIP Event Ticket Packages: Exploring Best Practice', pp. 8-11. 10.25401/cardiffmet.12288116.v1
More publications on the Research Portal