Gwybodaeth Modiwlau

Module Identifier
Module Title
Written Communications in Management and Business
Academic Year
Semester 1
Mutually Exclusive
Other Staff

Course Delivery

Delivery Type Delivery length / details
Seminars / Tutorials 10 x 2 hours (1 per week = 10 seminars)


Assessment Type Assessment length / details Proportion
Semester Assessment Case Study Critical Review.  Identify a case study document within fields of management and business and write a critical review of the paper (500-750 words)  assessment proportion amended  25%
Semester Assessment Comparative Document Analysis.  Identify comparative academic and professional media documents to analyse differences in audience characteristics and subsequent styles of writing (500 - 750 words).  assessment proportion amended  25%
Semester Assessment Essay/Report.  (1500 words)  assessment proportion amended  50%
Supplementary Assessment Resit assessment: students will re-submit any failed assignments from 1-3, identifying a new topic that is distinct from the original failed piece(s) of work. The word count will be dependent on the actual failed tasks, but will not exceed the original word counts identified above. The maximum word count for re-submission will be 3000 words.  deleted as no longer relevant 

Learning Outcomes

On successful completion of this module students should be able to:

  1. Analyse and appropriately interpret the needs of a given writing brief;
  2. Display a critical awareness of the differences between academic and professional discourse;
  3. Identify the relative values of reference materials from a wide range of published and media resources;
  4. Evaluate the effectiveness of their own writing, communication and research strategies at all stages of the writing process.

Brief description

The module covers aspects of planning, drafting, redrafting, editing and submitting written academic work in essay and report format. It will compare and contrast these approaches to writing with approaches required in the workplace and in professional media. To facilitate this students will work with case studies in management and business to identify issues in structural and rhetorical descriptions of written communication and in particular how choices made by individual communicators impact on academic and professional audiences.


To enhance the ability for students to develop levels of excellence in academic writing and to contrast this with variable possibilities in the requirements of future professional writing in the fields of Management and Business. This module will be useful for:

  • Second year students who need to further develop writing ability as a result of writing development needs identified from year 1;
  • Second year entry students on internationally agreed 2+2 programmes;
  • Second year students who need to develop an awareness and appreciation of finer nuances of written communication in academic and professional life.

Module Skills

Skills Type Skills details
Application of Number Structuring and sequencing in essays and reports.
Communication 1. Groupwork within the module; 2. Communicating ideas through sequence of graded tasks.
Improving own Learning and Performance Through all seminars and tasks; written identification through reflective report.
Information Technology Use of computer network for researching essays, identifying case study material, planning and writing essays. Some tasks will be submitted through Blackboard.
Personal Development and Career planning Consideration is given to the needs of professional communication through all tasks.
Problem solving Identifying writing topics, topic analysis, interpreting essay questions, creating writing task, essay and report structures, identifying strategies for learning.
Research skills Independently proposing essay questions, researcing subject matter related to tasks, essays/reports, identifying suitable case study material, reviewing material.
Subject Specific Skills Rhetorical and linguistic analysis of subject specific text and tasks.
Team work Groupwork within module.


This module is at CQFW Level 5