|Delivery Type||Delivery length / details|
|Seminar||6 x 1 Hour Seminars|
|Lecture||11 x 2 Hour Lectures|
|Assessment Type||Assessment length / details||Proportion|
|Semester Assessment||Assignment 1 2500 words||50%|
|Semester Assessment||Assignment 2 2500 words||50%|
|Supplementary Assessment||Assignment 1 Repeat failed element||50%|
|Supplementary Assessment||Assignment 2 Repeat failed element||50%|
On successful completion of this module students should be able to:
* Demonstrate an understanding of the nature and importance of research in a business and management or marketing context;
* Demonstrate an understanding of, and distinguish between, different research approaches and critically evaluate the ethical implications of each approach;
* Identify, analyse and evaluate literature relevant to a specific research topic;
* Perform both primary and secondary data collection, identify and evaluate the limitations and benefits of different approaches;
* Analyse and evaluate data using a variety of tools and techniques;
* Communicate the findings of a research project appropriately.
This module provides Business and Management students with an understanding of the importance of an objective approach to research and the importance of self-reflexive learning. The module also introduces Business and Management students to the practice of research, including ethics and methodology, utilizing both qualitative and quantitative research methods.
Lecture 1: The Nature of Business and Management Research. Formulating and Clarifying the Research Topic.
Lecture 2: Deciding on the Research Approach. Research Ethics.
Lecture 3: Critically Reviewing the Literature.
Lecture 4: Collecting Secondary Data.
Lecture 5: Collecting Primary Data.
Lecture 6-9: Analysing collected primary data using different tools and techniques.
Lecture 10: Writing and Presenting the Research Project.
Seminars (1 hour each, in groups of 16) in classrooms:
Seminar 1: Aims and objectives.
Seminar 2: Literature review, references and citation.
Seminar 3: Primary and secondary data collection methods.
Workshops (1 hour each, in groups of 16) in computer labs:
Workshop 1: Data analysis techniques.
Workshop 2: Data analysis techniques.
Workshop 3: Data analysis techniques.
Workshop 4: Data analysis techniques.
Help classes: 10*1 hour help session in classrooms
|Skills Type||Skills details|
|Application of Number||Opportunities for use of quantitative techniques appropriate to the selected topic.|
|Communication||Read and write in different contexts for different purposes and audiences.|
|Improving own Learning and Performance||Organizational and research skills; developing own learning styles, personal preferences and needs, how to learn independently.|
|Information Technology||Accessing internet for appropriate reference material; use of information technology in data analysis, preparation and presentation of report.|
|Personal Development and Career planning||Self-management, initiative, independence and self-awareness.|
|Problem solving||Identify problems and factors which might influence potential solutions; develop creative thinking approaches to problem solving. Evaluate advantages and disadvantages of potential solutions; construct a rational proposal in response to a problem.|
|Research skills||Obtaining, selecting, assimilating information from a variety of sources for preparing assignment.|
|Subject Specific Skills||Application of qualitative and quantitative skills to specific management scenarios and current business environment.|
This module is at CQFW Level 6