Gwybodaeth Modiwlau

Module Identifier
Module Title
Event Management
Academic Year
Semester 2 (Taught over 2 semesters)
Other Staff

Course Delivery

Delivery Type Delivery length / details
Lecture 11 x 1 Hour Lectures
Lecture 8 x 1 Hour Lectures
Practical 5 x 6 Hour Practicals
Practical 11 x 1 Hour Practicals


Assessment Type Assessment length / details Proportion
Semester Assessment Case study.  40%
Semester Assessment Continuous assessment of practical tasks.  60%
Supplementary Assessment Students must take elements of assessment equivalent to those that led to failure of the module.  100%

Learning Outcomes

On successful completion of this module students should be able to:

1. Identify finance, health and safety, insurance and legal requirements

2. Construct a marketing plan for an equine event

3. Plan and carry out an equine event.

Brief description

This module is designed to give students an insight into the organization and management of an equestrian event. It will give students the opportunity to organize and equine event or competition and will include topics such as selecting a venue, marketing and identifying both physical and human resources.


The aims of the module are to enable students to make educated judgements/decisions on organising an event, and to Identify finance, health and safety, insurance and legal requirements

It will achieve this by considering the following areas

  • Planning, marketing and running an event, to include health and safety requirements and risk assessment.
  • The importance of marketing and preparation of a draft plan.
  • Examination of basic financial documents, including recording keeping.
  • Public relations and how to promote the event and seek sponsorship

Module Skills

Skills Type Skills details
Application of Number Students will need to keep physical records of ticket sales, disbursements and receipts
Communication Students will be expected to communicate in a variety of ways with sponsors, competitors, judges, press and the public
Improving own Learning and Performance Detailed feedback will be given on the course work which will allow students to improve their subsequent work in other modules
Information Technology Preparing schedules, writing up results.
Personal Development and Career planning Organizing any equine event is a key component for working within the industry
Problem solving The case study will require the identification of problems that may be encountered within event management along with potential solutions. Hence problem solving skills will be both developed and assessed
Research skills
Subject Specific Skills A knowledge and understanding of management and associated organization skills
Team work Students will be in small groups to run events and must learn to work as a team and support each other


This module is at CQFW Level 5