Gwybodaeth Modiwlau

Module Identifier
Module Title
International Tourism in Practice
Academic Year
Semester 2
Other Staff

Course Delivery



Due to Covid-19 students should refer to the module Blackboard pages for assessment details

Assessment Type Assessment length / details Proportion
Semester Assessment Written Reflective Report  (2,000 words)  40%
Semester Assessment Research Project  (2,000 words)  40%
Semester Assessment Skills Assessment  (10 minutes)  Based on engagement in presentations and discussions  20%
Supplementary Assessment Research Project  (2,000 words)  40%
Supplementary Assessment Individual presentation  (10 minutes) (Students must take elements of assessment equivalent to those that led to the failure of the module.)  40%
Supplementary Assessment Skills assessment  (10 minutes) (Students must take elements of assessment equivalent to those that led to the failure of the module.)  20%

Learning Outcomes

On successful completion of this module students should be able to:

1. Discuss the tourism destination development process.

2. Analyse a range of strategic responses to the various problems of mass tourism.

3. Evaluate the development and implementation of tourism policies in a particular destination, with particular reference to the growth of alternative tourism.

4. Plan and perform a range of field research techniques including analysis.

5. Effectively communicate specific research findings on international tourism.

Brief description

Tourism development brings a range of challenges and impacts that may be observed first hand. This module combines a discussion of international tourism development with a visit to a tourism destination. The module provides detailed know ledge of tourism in a specific destination. The module examines the impacts, challenges and constraints associated with the development of mass tourism in a specific destination area, and evaluates tourism policy , with particular relevance to the promotion of alternative tourism.


• Tourism destination development
• The role of tourism operators, marketers and policymakers
• Issues and problems associated with mass tourism
• Design and implementation of international tourism management strategies
• Development and implementation of tourism policy
• Models for alternative tourism

Module Skills

Skills Type Skills details
Application of Number Research on the field trip may involve some application of quantitative techniques.
Communication Verbal presentation skills will be required in the presentation and reflective journals. Students will also need to design their Powerpoint presentations.
Improving own Learning and Performance The presentations will require students to work in teams. Both elements of assessment will require students to work to strict deadlines.
Information Technology
Personal Development and Career planning The study tour will provide an opportunity for students to visit a tourism destination in order to evaluate destination management/marketing as a career route. The reflective assessment will ask students to evaluate their personal development and career goals.
Problem solving Research design - assessed in presentation.
Research skills Use of research skills will be required for elements of assessment.
Subject Specific Skills The visit to an international tourism destination will enable students to observe and critique the international tourism system
Team work Students will work in small syndicates to identify , research and make a presentation on a relevant topic.


This module is at CQFW Level 5