Gwybodaeth Modiwlau

Module Identifier
Module Title
Management Research Methods
Academic Year
Semester 2
MM11520 or MM19210 AC12220, or EC10320
Other Staff

Course Delivery



Due to Covid-19 students should refer to the module Blackboard pages for assessment details

Assessment Type Assessment length / details Proportion
Semester Assessment Assignment 1 - 2000 words  50%
Semester Assessment Assignment 2 - 2000 words  50%
Supplementary Assessment Assignment 1  Repeat failed element  50%
Supplementary Assessment Assignment 2  Repeat failed element  50%

Learning Outcomes

On successful completion of this module students should be able to:

* Demonstrate an understanding of the nature and importance of research in a business and management or marketing context;

* Demonstrate an understanding of, and distinguish between, different research approaches and critically evaluate the ethical implications of each approach;

* Identify, analyse and evaluate literature relevant to a specific research topic;

* Perform both primary and secondary data collection, identify and evaluate the limitations and benefits of different approaches;

* Analyse and evaluate data using a variety of tools and techniques;

* Communicate the findings of a research project appropriately.


This module allows students to learn different research skills and provide in-depth study of business-related research. It will give a comprehensive introduction to the subject of business research methods and includes the fundamentals of all modern and universally applied research concepts, tools and techniques.

This module provides Business and Management students with an understanding of the importance of an objective approach to research and the importance of self-reflexive learning. The module also introduces Business and Management students to the practice of research, including ethics and methodology, utilizing both qualitative and quantitative research methods.

Brief description

The purpose of this module is to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. Students should be able to demonstrate an understanding of how to identify a problem and develop a research question; choose a research method and reflect on their positioning to the research; be able to construct a critical argument; perform data collection, analysis and present their findings appropriately.


Lectures 10 x 2 hour lectures on following topics:

Introduction to Research Methods
Forming Research Questions and Generating Data
Literature Searching and Reviewing
Reading and Feedback week
Qualitative Research Design
Collecting and Analysing Qualitative Data
Quantitative Research Design
Collecting and Analysing Quantitative Data
Managerial Implications
Revision & Planning

Module Skills

Skills Type Skills details
Application of Number Opportunities for use of quantitative techniques appropriate to the selected topic.
Communication Read and write in different contexts for different purposes and audiences.
Improving own Learning and Performance Organizational and research skills; developing own learning styles, personal preferences and needs, how to learn independently.
Information Technology Accessing internet for appropriate reference material; use of information technology in data analysis, preparation and presentation of report.
Personal Development and Career planning Self-management, initiative, independence and self-awareness.
Problem solving Identify problems and factors which might influence potential solutions; develop creative thinking approaches to problem solving. Evaluate advantages and disadvantages of potential solutions; construct a rational proposal in response to a problem.
Research skills Obtaining, selecting, assimilating information from a variety of sources for preparing assignment.
Subject Specific Skills Application of qualitative and quantitative skills to specific management scenarios and current business environment.
Team work N/A


This module is at CQFW Level 6