Principles of Tourism Management

Cod y Modiwl: AB19120
Teitl y Modiwl: Principles of Tourism Management
Blwyddyn Academaidd: 2026/2027
Semester: Semester 2
Cyd-gysylltydd y Modiwl: Dr Julio Munoz
Rhestr Ddarllen: Gweld ar Aspire
Staff Eraill sy'n Cyfrannu: Dr Kyriaki Remoundou; Dr Julie Jones; Professor Michael Christie; Dr Aloysius Igboekwu; Dr Sarah Lindop; Professor Homagni Choudhury; Dr Maria Plotnikova; Ms Megan Williams; Mr Tim Bennett-Gillison; Dr Mandy Talbot; Dr Wyn Morris; Mr Jonathan Fry; Dr Lyndon Murphy; Dr Shafiul Azam; Mrs Nerys Fuller-Love

Dulliau Asesu

Math o Asesiad	Manylion Asesiad	Hyd Asesiad	Cyfran
Asesiad Semester	Written essay: 1500 Words		40%
Arholiad Semester	Exam:	2 Awr	60%
Asesiad Ailsefyll	Written essay: 1500 Words		40%
Arholiad Ailsefyll	Exam:	2 Awr	60%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

Explain definitions of tourism and the related concepts of leisure and recreation, and discuss the historical development of tourism at the destination level and globally.
Explain patterns, characteristics and influences on the demand for tourism, and explain how tourism enterprises market their services.
Identify and explain tourist behaviour at destinations.
Outline the structures, operation and organisation of the public, private and voluntary sectors of the tourism industry.
Identify the impacts of tourism in socio-cultural, economic, environmental and explain their significance.
Outline policy and planning approaches relating to tourism, and explain the principles of sustainability and social responsibility in the context of tourism.

Disgrifiad cryno

This module introduces the scope, structure, functioning and significance of the tourism industry at the local, national and global levels. The module provides an integrated and holistic understanding of tourism as an economic activity, and examines the factors that influence its planning, development, marketing, management and impact. The module also introduces issues of sustainability and corporate social responsibility. Field trips or a residential study tour are included.

Cynnwys

• Definitions of tourism, leisure and recreation
• Historical development of tourism and its current economic significance
• Elements interrelationships and dynamics of the tourism system
• Nature of the tourism product and its implications
• Theories of tourism consumption and behaviour
• Operation of the tourism industry sectors, including accommodation, attractions, destinations, intermediaries and transport
• Roles of public-, private- and voluntary-sector tourism organisations
• Economic impacts of tourism
• Environmental impacts of tourism
• Social and cultural impacts of tourism
• Issues and principles of sustainable tourism and social responsibility

Sgiliau Modiwl

Math o Sgiliau	Manylion Sgiliau
Cyfathrebu	Develop written communication skills when submitting written coursework and in examinations. Listen effectively in lectures and participate in tutorial classes in preparation for assessments.
Datblygu personol a chynllunio gyrfa	Acquire critical self-reflection capacity to develop knowledge and communication skills relevant to career planning.
Datrys Problemau	Improve analytical skills to select and apply appropriate methods for solving set problems in tutorial classes, lectures and in preparation for assessments.
Gwaith Tim	Team working skills through self-study working groups.
Gwella dysgu a pherfformiad ei hun	Cultivate preferred learning styles through self-management; develop a structured approach to learning through efficient time management
Rhifedd	Use mathematical reasoning and analysis to handle quantitative relationships and apply formulae underlying problems related to microeconomic and macroeconomic questions.
Sgiliau pwnc penodol	Develop knowledge and understanding of economics, including standard approaches to production theory, and firm strategies in different market contexts; and how an overall economy works in practice.
Sgiliau ymchwil	Develop library and other basic information accessing and researching skills, for use in writing coursework and for preparation for assessments.
Technoleg Gwybodaeth	Use word-processing software to prepare written work; use spreadsheet software to complete elements of tutorial questions; use e-mail and Blackboard for coursework submission and keeping in touch with the module.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 4