Gwybodaeth Modiwlau

Module Identifier
Module Title
Marketing and Small Business Management
Academic Year
Semester 1 (Taught over 2 semesters)
Other Staff

Course Delivery



Assessment Type Assessment length / details Proportion
Semester Assessment Case study plan project.  70%
Semester Assessment 3 Hours   Controlled time assessment.  30%
Supplementary Assessment Students must take elements of assessment equivalent to those that led to failure of the module.  100%

Learning Outcomes

On successful completion of this module students should be able to:

1. Assess the role of marketing and apply key marketing principles to the equine business.

2. Appreciate the nature and significance of small business management.

3. Examine and evaluate the establishment of a business venture.

4. Write a business plan for an equestrian business.

5. Examine strategic management issues in entrepreneurial ventures.

Brief description

This module will provide an understanding of marketing principles as applied to rural businesses and demonstrate the need for marketing to be embedded within business plans. The module will set the context, nature and significance of small businesses, examine and evaluate the establishment of a business venture and review the role of strategic management in entrepreneurial ventures and small businesses.


The module will provide a broad introduction to the marketing concept and the role of marketing in small businesses. The module also covers the development and managerial issues confronting smaller enterprises, entrepreneurial skills and the process of constructing, using and maintaining a business plan to achieve business objectives.

Module Skills

Skills Type Skills details
Application of Number
Communication Writing skills will be developed and assessed through coursework and feedback given.
Improving own Learning and Performance
Information Technology
Personal Development and Career planning
Problem solving Coursework requires students to prepare and evaluate a business plan. Assessed in coursework and feedback given.
Research skills Case study is required to be referenced and supported by a range of published sources to develop research skills. Assessed in coursework and feedback given.
Subject Specific Skills
Team work


This module is at CQFW Level 6