Gwybodaeth Modiwlau

Module Identifier
AB19120
Module Title
Principles of Tourism Management
Academic Year
2020/2021
Co-ordinator
Semester
Semester 2
Other Staff

Course Delivery

 

Assessment

Assessment Type Assessment length / details Proportion
Semester Exam 2 Hours   60%
Semester Assessment Written essay  (1,500 words)  20%
Semester Assessment Class test  (1 hour)  20%
Supplementary Exam 2 Hours   60%
Supplementary Assessment Written essay  (1,500 words)  20%
Supplementary Assessment Test  (1 hour)  20%

Learning Outcomes

On successful completion of this module students should be able to:

Explain definitions of tourism and the related concepts of leisure and recreation, and discuss the historical development of tourism at the destination level and globally.

Explain patterns, characteristics and influences on the demand for tourism, and explain how tourism enterprises market their services.

Identify and explain tourist behaviour at destinations.

Outline the structures, operation and organisation of the public, private and voluntary sectors of the tourism industry.

Identify the impacts of tourism in socio-cultural, economic, environmental and explain their significance.

Outline policy and planning approaches relating to tourism, and explain the principles of sustainability and social responsibility in the context of tourism.

Brief description

This module introduces the scope, structure, functioning and significance of the tourism industry at the local, national and global levels. The module provides an integrated and holistic understanding of tourism as an economic activity, and examines the factors that influence its planning, development, marketing, management and impact. The module also introduces issues of sustainability and corporate social responsibility. Field trips or a residential study tour are included.

Content

• Definitions of tourism, leisure and recreation
• Historical development of tourism and its current economic significance
• Elements interrelationships and dynamics of the tourism system
• Nature of the tourism product and its implications
• Theories of tourism consumption and behaviour
• Operation of the tourism industry sectors, including accommodation, attractions, destinations, intermediaries and transport
• Roles of public-, private- and voluntary-sector tourism organisations
• Economic impacts of tourism
• Environmental impacts of tourism
• Social and cultural impacts of tourism
• Issues and principles of sustainable tourism and social responsibility

Module Skills

Skills Type Skills details
Application of Number Use mathematical reasoning and analysis to handle quantitative relationships and apply formulae underlying problems related to microeconomic and macroeconomic questions.
Communication Develop written communication skills when submitting written coursework and in examinations. Listen effectively in lectures and participate in tutorial classes in preparation for assessments.
Improving own Learning and Performance Cultivate preferred learning styles through self-management; develop a structured approach to learning through efficient time management
Information Technology Use word-processing software to prepare written work; use spreadsheet software to complete elements of tutorial questions; use e-mail and Blackboard for coursework submission and keeping in touch with the module.
Personal Development and Career planning Acquire critical self-reflection capacity to develop knowledge and communication skills relevant to career planning.
Problem solving Improve analytical skills to select and apply appropriate methods for solving set problems in tutorial classes, lectures and in preparation for assessments.
Research skills Develop library and other basic information accessing and researching skills, for use in writing coursework and for preparation for assessments.
Subject Specific Skills Develop knowledge and understanding of economics, including standard approaches to production theory, and firm strategies in different market contexts; and how an overall economy works in practice.
Team work Team working skills through self-study working groups.

Notes

This module is at CQFW Level 4