|Assessment Type||Assessment length / details||Proportion|
|Semester Assessment||Written Report 3000 Words||60%|
|Semester Assessment||Written Report 2500 Words||40%|
|Supplementary Assessment||Written Report 3000 Words||60%|
|Supplementary Assessment||Written report 2500 Words||40%|
On successful completion of this module students should be able to:
1. Demonstrate understanding of the nature and importance of international marketing;
2. Identify business problems and assess market risk to global marketing opportunities and
3. Demonstrate understanding of the impact of the global environment on strategic marketing;
4. Apply the core concepts, frameworks, and models of Global marketing.
Exploring and analysing how marketing has evolved during globalisation, and the responses that marketers have delivered as a result of the unique opportunities and threats of this paradigm shift.
- Motives for Globalisation - The reasons behind international activity and the barriers that inhibit international activity.
- Market Selection Methods - The methods by which markets are selected and the patterns of international development.
- Market Entry Methods - The methods by which markets are entered and the relative value of these methods.
- Global Marketing Management - How marketers manage brands in the global environment.
- Market Divestment- The reasons for, impact and consequences of divestment in global markets.
|Skills Type||Skills details|
|Application of Number|
|Communication||Students will develop written communication skills when submitting written work for seminars and in the exam. Listening and speakingskills will be developed in lectures and seminars.|
|Improving own Learning and Performance||Students will need to devise and apply realistic learning and self-management strategies.|
|Information Technology||Students will be expected to use a wordprocessor to prepare their written work for seminars. Students will be expected to use email and Blackboard.|
|Personal Development and Career planning||Marketing is a subject that is strongly related to practice, and so it is inevitable that students will develop knowledge and communication skills relevant to career planning.|
|Problem solving||In lectures and in seminars students will be presented with simple cases of situations that marketing managersor regulators might face, and be asked to suggestalternative solutions and decide which is best.|
|Research skills||Students develop library search skills, for use in writing coursework.|
|Subject Specific Skills||The assessmentof international marketing programs and associated risks.|
This module is at CQFW Level 6