Digital Presence: Content and Creation

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

1. 1. Devise appropriate quality criteria for the evaluation of web resources with reference to the literature and apply these criteria to evaluate a range of existing resources.
2. 2. Discuss the processes of web publishing and compare these processes to conventional publishing and communications paradigms.
3. 3. Demonstrate a systematic understanding and critical assessment of the legal and managerial issues involved in web publishing.
4. 4. Demonstrate the main principles of small web site design by developing a web site using appropriate tools, with due account taken of information architecture and usability factors.
5. 5. Identify the potential of Web 2.0 technologies in the development of publishing applications and their limitations.
6. 6. Examine potential uses of other social media tools such as wikis, social bookmarking, social resource sharing etc.
7. 7. Critically analyse the implications of social media tools for the management of websites and assss their impact on website maintenance and web retrieval.

This module will explain the processes involved in web publishing, including editorial tasks and responsibilities involved in information architecture, website design and management. Other significant issues that will be considered include approaches to quality control, evaluation of web resources, management and maintenance controls, and the role of social media tools in disseminating information and engaging with site visitors. The growth of the internet means that the traditional gap between the publisher and the provider of information services is now blurred. Information professionals need to be aware of the responsibilities for providing quality information to their users via internal or external web publications. In addition to developing skills in the production of web published materials, managerial level information professionals need to explore the ways in which web publishing is changing the publishing process generally, including its impact on business models such as e-books and open access publication.

Social media tools to be explored include blogs, wikis, RSS, micro-blogging and social resource sharing. These tools will be critically evaluated and their application contextualised.

Students will explore the publishing process from traditional to web publishing. They will examine how content can be restructured and redesigned for different types of web documents and evaluate information quality. They will learn to design and construct web documents and deliver them over the web, considering issues relating to information architecture and maintenance of web resources. They will explore the growth of social media for websites and other social media tools.

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 7