Studying Communication

Cod y Modiwl
FM10720
Teitl y Modiwl
Studying Communication
Blwyddyn Academaidd
2027/2028
Semester
Semester 2
Cyd-gysylltydd y Modiwl
Dr Stephanie Jones
Rhestr Ddarllen
Gweld ar Aspire
Staff Eraill sy'n Cyfrannu
Dr Roderick Munday

Dulliau Asesu

Math o Asesiad

Manylion Asesiad

Cyfran
Asesiad Semester Case Study: 2000 Words 50%
Asesiad Semester Essay: 2000 Words 50%
Asesiad Ailsefyll Case Study - to a new title: 2000 Words 50%
Asesiad Ailsefyll Essay - to a new title: All failed or missing elements must be retaken or made good, choosing different assignment questions than those originally submitted. 2000 Words 50%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

  1. 1. Make links between classic and contemporary debates in communication.
  2. 2. Describe and explain some of the key patterns and concerns in research relating to specific communication media, as explored in case studies.
  3. 3. Outline and reflect upon some of the main methodological 'tools' utilised in communication research.

Disgrifiad cryno

This module offers a balance between theory and illustrative example by firstly introducing students to some of the key questions and theoretical debates that characterize both the traditional and contemporary concerns within the field of communication studies. These ideas are then 'rethought' through a series of case studies that explore particular forms of communication.

Within and through this structure, students will become familiar with the nature of the research relating to such modes of communication as press, radio, advertising, mobile phone technologies and the internet. In addition, students will encounter some of the research tools that implicitly frame this research, such as content analysis, semiotic analysis, discourse analysis and various quantitative methodologies.

Cynnwys

This module offers a balance between theory and illustrative example by firstly introducing students to some of the key questions and theoretical debates that characterize both the traditional and contemporary concerns within the field of communication studies. These ideas are then 'rethought' through a series of case studies that explore particular forms of communication.

Within and through this structure, students will become familiar with the nature of the research relating to such modes of communication as press, radio, advertising, mobile phone technologies and the internet. In addition, students will encounter some of the research tools that implicitly frame this research, such as content analysis, semiotic analysis, discourse analysis and various quantitative methodologies.

Sgiliau Modiwl

Math o Sgiliau

Manylion Sgiliau
Cyfathrebu * Students' written communication skills will be developed (e.g. appropriate language and style, accuracy, precision and ability to be concise). * Opportunities will be given, through interactive lecture-workshop sessions, for students to develop confidence in using their speaking and listening skills when communicating their ideas.
Datblygu personol a chynllunio gyrfa * Students will be given the opportunity to evaluate currrent knowledge and skills and set targets for self-improvement. * Students will be encouraged to take increasing responsibility for managing their own learning. * Students will be encouraged to build upon the knowledge gained from lectures through developing skills in self study (supported by the general and specific reading lists and other resorces distributed throughout the module).
Datrys Problemau * Students should be able to identify tensions and debates in the field, and will be encoraged to critically reflect. * Students should gain experience in applying different approaches and materials to undertsyand data and other patterns in research.
Gwaith Tim * Most sessions will involve group work where students will be able to collaborate through discussion.
Gwella dysgu a pherfformiad ei hun * Students will be able to develop their skills of information location and retrieval. * Students will be given opportunities to develop effective note-taking skills. * Students will develop their critical thinking skills. * Through group and whole class discussion students will be given opportunities to develop an awareness of the opinions of others and reconsider initial ideas if necessary.
Rhifedd * Students will be given the opportunity to reflect upon basic statistical data (primarily presented in percentages), through encountering key research studies in the field.
Sgiliau ymchwil * Students will be able to develop their skills of information location and retrieval. * Students will be given opportunities to develop effective note-taking skills. * Students will be encouraged to evaluate, interpret and reflect upon a variety of sources, and to make links to accomodate new ideas.
Technoleg Gwybodaeth * Students will be given the opportunity to develop their authorial and note-taking skills when planning and preparing for the written assignments, and will be encouraged to develop their note-taking skills in lectures. * Students will be given opportunities to develop their skills using electronic search and retrieval of sources both on the web and AU LIS. * Students will develop their skills when referencing from the web and related sources, and will focus on the selection of materials appropriate to task. * E-mail and Blackboard will be the main forms of communication and information-sharing in this module, so students will be encouraged to actively engage in these processes.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 4