Marketing Management

Cod y Modiwl
MM30120
Teitl y Modiwl
Marketing Management
Blwyddyn Academaidd
2027/2028
Semester
Semester 1
Cyd-gysylltydd y Modiwl
Dr Jonathan Fry
Rhestr Ddarllen
Gweld ar Aspire
Staff Eraill sy'n Cyfrannu

Dulliau Asesu

Math o Asesiad

Manylion Asesiad

Cyfran
Asesiad Semester Report: 2000 Words 50%
Asesiad Semester Edumundo Team Scenario Report and Reflective Log: 2000 Words 50%
Asesiad Ailsefyll Report: 2000 Words 50%
Asesiad Ailsefyll Individual Report: 2000 Words 50%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

  1. Articulate and critically evaluate the practice of marketing management and its application in marketing today.
  2. Analyse different aspects of marketing and understand management activities relation to them.
  3. Demonstrate knowledge of the role management plays in marketing strategies and campaigns.
  4. Apply marketing principles to evaluate and discuss different marketing strategies.
  5. Understand the importance of consumers and marketing communications in the management process.
  6. Understand the role of culture and marketing in the global marketplace and their role in relation to management activities.
  7. Demonstrate self-learning, communications skills and analysis.

Disgrifiad cryno

********NB This module is open for registration for Business Information Technology Year 2 Students only*******

The module covers theory and application of marketing management, with use of case studies, lectures and group work facilitate students' understanding of the manner in which the commercial focus of an organisation is informed and directed by Marketing Management.

Nod

The overall success of an organisation is dependent on the relationship established between Marketing Management and strategy. That is how Marketing is able to inform strategy and maintain an operational focus on market needs. This module is concerned with the manner in which the commercial focus of an organisation is informed and directed by Marketing Management.

Cynnwys

The module content is focused on the following areas of study:

* Define Marketing Management: The definition of a market-focused organisation. The identification of processes that contribute to market focus. These processes are the strategic development process and the operationalisation of marketing management.

* Models of Marketing Management: The frameworks and models used in analysis by marketing managers. This will include portfolios, the product life cycle, customer and competitor analysis.

* Brand Management: The management of brands through the application or marketing tools.

* Marketing Plans: The development of marketing plans through staged processes. The identification of benefits and difficulties in marketing planning.

* Marketing Performance: The measurement of marketing performance and marketing control at strategic and operational levels.

* Marketing Entrepreneurship: The development of entrepreneurial thinking, planning skills and understanding.

* Paradigm Shifts in Marketing: The changing conceptualizations and philosophical underpinnings of marketing activity.

Sgiliau Modiwl

Math o Sgiliau

Manylion Sgiliau
Cyfathrebu Seminars will give the student verbal as well as presentation communication skills whereas the coursework will give valuable business oriented communication skills.
Datblygu personol a chynllunio gyrfa The coursework requires students to focus on an applied marketing activity, and in developing their understanding of the research, communication and analytical skills required in that context they will be able to make better-informed career choices and direct their personal development plans accordingly. However, neither skill is directly assessed.
Datrys Problemau Students will gain problem solving skills as part of their coursework assessment and classroom/tutorial exercises.
Gwaith Tim Classroom exercises and seminar work will improve teamwork skills for the students.
Gwella dysgu a pherfformiad ei hun This will be obtained via the seminars, coursework and interaction within lectures.
Sgiliau pwnc penodol A deeper understanding and the ability to critically evaluate management activities in relation to marketing – which are a major part of business today.
Sgiliau ymchwil The coursework and tutorials will need a certain amount of market research which the student will undertake, gaining key research skills.
Technoleg Gwybodaeth Students will be expected to make appropriate use of word processing and presentational software in their coursework. Also they should make use of blackboard and on-line research.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 6