Gwybodaeth Modiwlau

Module Identifier
Module Title
New Ventures: Marketing Creative Curiosity
Academic Year
Semester 2
Other Staff

Course Delivery

Delivery Type Delivery length / details
Lecture 10x2 hour lecture
Other Each of the 10 x 2 hour sessions will be divided into two parts (lecture and workshop) this could have implications for timetabling
Workload Breakdown 20 hours contact time 80 hours reading and preparation activities 100 hours assessment


Assessment Type Assessment length / details Proportion


This module acts as a shared core for two ILLCA schemes and directly addresses issues pertaining to employability in the creative industries. As such this module contributes to the pedagogic philosophy of both schemes, which foreground the value of creative disciplines in terms of transferable skills and employability. On completion of the module students will be able to: categorise existing skills, generate an individual P&PDP, identify and market transferable skills, discuss a range of employment opportunities relevant to their discipline(s), and understand the basic processes of relevant creative industries.

Brief description

This module introduces practitioners across ILLCA departments to employability issues that specifically pertain to future engagement with their disciplines and/or creative practice and career planning. This module is intended as a pre-cursor to the employability components of Part 2 and as preparation for the work-placement learning modules. Each week will focus on identifying and situating the skills students are developing in relation to their personal and professional development and to applying these skills in the “real-world”.


This module will offer opportunities for workshop activities and lectures led both by ILLCA staff and guest speakers. Guest speakers will vary according to availability but will be drawn from a pool of collaborative partners such as: Poetry Wales / NWR / School of Art / Aberystwyth Arts Centre / Planet / Honno / Y Lolfa / NLW / Ceredigion Museum / Gas Gallery / Arad Goch.

Week 1
Module introduction
Week 2
Creative Clusters and Entrepreneurial Arts
Selected reading from: Daniel Pink, A Whole New Mind: How to Thrive in the New Conceptual Age (Guernsey: Cyan, 2005); Richard Swedberg, “The cultural entrepreneur and the creative industries” Journal of Cultural Economics (2006) 30:4 243–261; Jonah Lehrer, Imagine: How Creativity Works (Boston: Houghton Mifflin Harcourt, 2012); & M. Csikzentmihalyi, Creativity: the Psychology of Discovery and Invention (New York: Harper Collins, 2013, 2nd ed.).
Week 3
Writing - The Process
Recognising the practical skills associated with writing (including file storage and work habits, research and communication). Session identifying the transferrable nature of the skills demonstrated, from the learning environment to the work environment.
Week 4
Industry Perspectives I
Guest speaker(s) with Q&A session on the topic of “first impressions count” – identifying and marketing key skills and the psychology of recruitment. This leads into the week 5 session on CV development.
Week 5
Developing a CV - Workshop
Feeds into the first assignment and makes use of peer feedback – encouraging students to think of their CV as an ongoing project rather than a fixed-point document.
Week 6
Technology, Creativity and Employability
Engaging with digital media professionally, using technology to showcase creativity and foster employability.
Week 7
Industry Perspectives II
Guest speaker(s) with Q&A session on the topic of project management which leads into the summative oral assessment task.
Week 8
Creative Industries under the spotlight - Critical Interrogation Workshop
Case study session designed to highlight the importance of selectivity and match but also drawing upon drivers to engage with CIs – thinking critically about Industry, transferable skills, other possible careers and the value of creativity across different sectors.
Week 9
Industry Perspectives III
Guest speaker(s) with Q&A session on the topic of making a “pitch” which leads into the summative oral assessment task
Week 10
Final workshop, module round up and looking forward…
Advice/support for final assessment tasks – linking forward to level 2 module and ways forward.

Module Skills

Skills Type Skills details
Application of Number Where appropriate students will engage with number in relation to developing their industry pitch / business case
Communication During group discussions, Q&A sessions, peer review activities (non-assessed) Written coursework developing modes of writing (academic vs. professional) and oral communication (assessed)
Improving own Learning and Performance Reflective portfolio and skills audit / P&PD plan
Information Technology Practically in relation to completing the assessment tasks (written and oral) and theoretically in specific sessions addressing information literacy and technology competency skills
Personal Development and Career planning Ongoing throughout the module
Problem solving Creative approaches to problem solving including identifying personal/professional strengths and weaknesses, project management, tailoring self-evaluation to a given specification
Research skills In the preparation of summative assignments (assessed) and in preparing for workshop sessions (non-assessed)
Subject Specific Skills Students will gain specific knowledge of the Creative Industries and the value of creative thinking to broader employability contexts
Team work During workshop sessions and peer review activities


This module is at CQFW Level 4