Gwybodaeth Modiwlau

Module Identifier
Module Title
International Business Environment
Academic Year
Semester 2
Reading List
Other Staff

Course Delivery



Assessment Type Assessment length / details Proportion
Semester Assessment Written Essay  3000 Words  50%
Semester Assessment Written Report  3000 Words  50%
Supplementary Assessment Written Essay  3000 Words  50%
Supplementary Assessment Written Report  3000 Words  50%

Learning Outcomes

On successful completion of this module students should be able to:

1. Critically evaluate the interaction of political, economic, social, technological, legal and environmental factors and how they impact on international business.

2. Analyse the process and consequences of globalization and how it may impact on firm strategy.

3. Explain how international and national, and regional economic policy impacts on the international trading environment, and on the strategic and operational decision making of businesses. Use appropriate business software to assist in the decision making process.

4. Demonstrate an awareness of the complexities involved in carrying out operations across different cultures.

5. Critically evaluate the role and impact of international economic institutions, and their influence on business activity.

Brief description

The module provides an understanding of the forces that shape the international business environment, and how that impacts on the operations and strategic outlook of international companies. The module examines the institutional structure of the international economy, and how trade and financial flows are established and supported by international economic institutions. Students will develop skills in the use of 'Refinitive' software to collect and analyse business data from a range of global business sources and will be expected to use this data to make sound judgements and decisions on future business strategy.




Interface between national economies and the international economy.
International Economic Institutions, including the World Trade Organization, the International Monetary Fund, the World Bank, and the United Nations.
PESTLE approach to the international business environment.
Causes and consequences of the globalization and regionalization of business.
The national context of business.
Theories of trade and investment.
Free trade and protectionism.
Fair trade and trade justice.
Cultural, environmental and technological aspects of international business.
Current issues in international business
Use Refinitive business software to collect and analyse business data for strategic decision making

Module Skills

Skills Type Skills details
Application of Number Use of and manipulation of quantitative data.
Communication Written via essays. Verbal via participation in seminars.
Improving own Learning and Performance Private study and time keeping.
Information Technology Use of internet and social media etc. Use Refinitive software to collect and analyse business data to ensure accurate decision making is achieved.
Personal Development and Career planning
Problem solving Identify the nature of the problem, and select an appropriate solution .
Research skills Use of internet and web material as well as general use of the library.
Subject Specific Skills By following and participating fully in the module via attendance at lectures and seminars and reading the material set in the syllabus as well as reading around the subject matter.
Team work Seminar collaboration and participation.


This module is at CQFW Level 7