Gwybodaeth Modiwlau

Module Identifier
Module Title
Media Semiotics
Academic Year
Semester 2
Other Staff

Course Delivery



Due to Covid-19 students should refer to the module Blackboard pages for assessment details

Assessment Type Assessment length / details Proportion
Semester Assessment Essay 1 (2500 words)  50%
Semester Assessment Essay 2 (2500 words)  50%
Supplementary Assessment Essay 1 (2500 words) - to a new title  50%
Supplementary Assessment Essay 2 (2500 words) - to a new title  50%

Learning Outcomes

On successful completion of this module students should be able to:

To apply semiotic approaches to the analysis of mass media texts;

To gain an advanced understanding of the principles of semiotic analysis;

To gain a critical awareness of the usefulness and limitations of semiotic approaches.

to asses the usefulness and limitations of such approaches

Brief description

The primary aim is to introduce semiotic concepts and encourage an awareness of the usefulness of the method for analyzing media texts. This module seeks to challenge your understanding of the social cultural world of signs and provide you will the tools to analyse and critique the messages found in visual communication.


Course delivery:

10 x 2 hour Lecture/workshops

The lectures are based on the following:

Signifier and Signified
Structural Analysis
Beyond the Literal
Practical Textual Analysis (1)
Photography and Film
Practical Textual Analysis (2)
Intertextuality and Reflexivity
Representation and the Construction of Reality
Reviewing Semiotics


This module is at CQFW Level 6