Managerial Economics

Cod y Modiwl
AB23320
Teitl y Modiwl
Managerial Economics
Blwyddyn Academaidd
2026/2027
Semester
Semester 1
Cyd-gysylltydd y Modiwl
Dr Maria Plotnikova
Rhestr Ddarllen
Gweld ar Aspire
Rhagofynion
AB13220
Cyd-Ofynion
AB23120
Staff Eraill sy'n Cyfrannu
Dr Maria Plotnikova
Professor Homagni Choudhury

Dulliau Asesu

Math o Asesiad

Manylion Asesiad

Cyfran
Asesiad Semester Written Essay: 2000 Words 20%
Asesiad Semester Group Work: 25 Minutes 20%
Arholiad Semester Exam: 3 Awr 60%
Asesiad Ailsefyll Essay: 2000 Words 40%
Arholiad Ailsefyll Supplementary exam: 3 Awr 60%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

  1. Understand and evaluate the role of markets and firms as alternative coordinating mechanisms;
  2. Distinguish between the main theories of the firm, and critically evaluate their views on the nature of the firm;
  3. Demonstrate an understanding of factors determining horizontal and vertical boundaries of the firm;
  4. Demonstrate an understanding of the various forms of market structure and how firms acquire and maintain market power, and approaches to the regulation of market power;
  5. Demonstrate an awareness of the form and purpose of competition policy and of policies to promote innovation.

Disgrifiad cryno

This module examines the nature and scope of firms’ activities, and various issues relating to industrial structure and policy. The first part investigates economic explanations of the nature of firms and the scope of their activities, vertical integration, merger and acquisition strategies, diversification, and the internal organization of firms, including corporate governance. The second part examines the relationship between industry and market structure, and firm behavior and performance. Competition policy and technological change are also examined.

Cynnwys

• Theories of the Firm
• Vertical Boundaries of the Firm: Vertical Integration
• Horizontal Boundaries of the Firm: Diversification
• Internal organization of the firm
• Market Structure: Perfect competition, Monopoly, Oligopoly,
• Product differentiation and Monopolistic Competition
• Competition Policy
• Innovation: Theory and Policy

Sgiliau Modiwl

Math o Sgiliau

Manylion Sgiliau
Cyfathrebu Written communication through essay writing.
Datblygu personol a chynllunio gyrfa Development of various transferable personal and interpersonal skills, including time-management, critical thinking, writing structured arguments.
Datrys Problemau Developed in lectures and applied in tutorials.
Gwella dysgu a pherfformiad ei hun In preparation for, attending and participating in and reflecting on tutorial classes. Preparation and production of assignment, and revision and preparation for the final examination.
Rhifedd Treatment of numerical problems in tutorial exercises and examination.
Sgiliau pwnc penodol Assignments and exams will require students to develop an understanding of business organization and the functioning of industries and markets.
Sgiliau ymchwil Assessment through essay enhances research, writing and referencing skills.
Technoleg Gwybodaeth Appropriate accessing of the internet for reference material. Accessing course information and documents from Blackboard, and use of word-processing skills for the assignment.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 5