Destination and Attraction Management

Cod y Modiwl: AB29120
Teitl y Modiwl: Destination and Attraction Management
Blwyddyn Academaidd: 2026/2027
Semester: Semester 1
Cyd-gysylltydd y Modiwl: Dr Julio Munoz
Rhestr Ddarllen: Gweld ar Aspire
Rhagofynion: AB19120
Staff Eraill sy'n Cyfrannu: Professor Homagni Choudhury; Dr Mandy Talbot; Mr Jonathan Fry

Dulliau Asesu

Math o Assesiad	Manylion Assesiad	Hyd Assesiad	Cyfran
Arholiad Ailsefyll	Exam	2 Awr	50%
Arholiad Semester	Exam	2 Awr	50%
Asesiad Ailsefyll	Written assessment 2000 Words		50%
Asesiad Semester	Wiki project 4,500 - 5,000 words group work (approx. 1,500 to 2,000 words per person)		50%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

Explain the role of destinations and attractions in the tourism system.
Discuss the sources of destination and attraction competitiveness.
Assess the rationale, scope and tools of destination and attraction management.
Identify and evaluate the critical challenges in managing destinations and attractions.
Evaluate a range of contemporary case studies in destination and visitor attraction management.

Disgrifiad cryno

Destination sits at the heart of the tourism system. For consumers destination is a major influence on the travel decision, shaping expectations and satisfaction. For producers, destination is the context in which the tourism service-product is assembled and delivered. Attractions play a critical role in the development and sustainability of tourist destinations. This module examines the nature of the destination and the sources of its competitiveness, and the role of destination management organizations and marketing through the use of destination images. The module also examines the development, marketing and management of visitor attractions.

Cynnwys

• Nature and role of the tourism destination in the tourism system. Destination stakeholders, organization and interdependencies. Implications for management and planning.
• Destination ty pes and their sources of competitiveness. Resources and attractors. Geography of tourism demand and resources, climate and transport.
• Forces influencing destination competitiveness. Maintaining competitiveness in a dynamic market environment. Risks and crises. Crisis identification, management and recovery .
• Destination images. Formation, influences and roles. Techniques of image assessment. Destination image management.
• Role and nature of visitor attractions. Development of visitor attractions. Economics of theme park development. Problems of dev eloping visitor attractions in peripheral areas. Social and political significance. Issues of authenticity.
• Management of visitor attractions. Visitor impact management. Managing seasonality strategically . Challenges for religion-based attractions. Human resource management issues.
• Marketing of visitor attractions. Challenges and opportunities for heritage-based attractions. Branding issues. Competitive and collaborative marketing strategies.

Sgiliau Modiwl

Math o Sgiliau	Manylion Sgiliau
Cyfathrebu	All students will be required to develop effective online content and take part in subsequent online discussion. Students' written communication will be assessed in the examinations.
Datblygu personol a chynllunio gyrfa	The module will include two site visits, giving students insights into the development and operation of visitor attractions.
Datrys Problemau	The students need to develop a cohesive set of wiki pages on a tourist destination of their choice as a group. Students need to decide how best to divide up the work, what to include in the pages and how to work together to complete the task.
Gwaith Tim	Students will work in groups on an assignment task, culminating in an assessed group project. In doing so, they will be required to demonstrate effective team working skills. An element of the project mark will reflect the teamwork element and feedback will be given.
Gwella dysgu a pherfformiad ei hun	Reflection on team work process to complete the wiki task.
Rhifedd	Providing figures in the assessed wikis and discussing these e.g. the growth of tourism at a destination year on year and the implications.
Sgiliau pwnc penodol	Content from destination and attraction lectures.
Sgiliau ymchwil	Students will be required to plan and undertake research for their group presentation, using library and electronic resources. Assessed in presentation and feedback given.
Technoleg Gwybodaeth	Students need to use IT in the delivery of their projects. For this module this is the creation of a collaborative wiki project. This will be assessed and feedback given.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 5