Product Innovation

Cod y Modiwl: EEM0020
Teitl y Modiwl: Product Innovation
Blwyddyn Academaidd: 2026/2027
Semester: Semester 2
Cyd-gysylltydd y Modiwl: Professor Nigel Copner
Rhestr Ddarllen: Gweld ar Aspire
Staff Eraill sy'n Cyfrannu: Dr Aloysius Igboekwu

Dulliau Asesu

Math o Asesiad	Manylion Asesiad	Cyfran
Asesiad Semester	Written essay: 2000 Words	20%
Asesiad Semester	Study Group Presentation: 20 Minutes	20%
Arholiad Semester	Written Exam: 3 Awr	60%
Asesiad Ailsefyll	Study Group Presentation: 20 Minutes	20%
Asesiad Ailsefyll	Written essay: 2000 Words	20%
Arholiad Ailsefyll	Written Exam: 3 Awr	60%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

Compile high-level management skills necessary to identify, protect and manage patentable ideas.
Acquire and synthesise knowledge and expertise in the significance of commercial differentiation via product innovation.

Disgrifiad cryno

This module intends to equip engineers and scientists with an understanding of what product innovation means, how to protect it and how innovation can make an impact if correctly managed and exploited. The knowledge gained will be used in the integration of the various areas of expertise acquired in other parts of the MSc scheme through the use of multi-disciplinary case studies and assignments.

Nod

The aim of this module is to equip engineers and scientists with an understanding of what product innovation means, how to protect it and how innovation can make an impact if correctly managed and exploited. The knowledge gained will be used in the integration of the various areas of expertise acquired in other parts of the MSc scheme through the use of multi-disciplinary case studies and assignments.

Cynnwys

Product innovation:
• Importance of research and development in competitive technology sectors.
• innovations models: phase gate model, open vs closed, individual vs organisational, technology push vs market pull, user innovation, evolutionary innovation, disruptive innovation.
• Example of problem solving leading to breakthroughs
• Intellectual property and know how- how do the different types of IP protection
• What can be patented- key elements for a patent- novelty, inventive step and technical affect
• History of patents- early examples
• How to manage ideas before patenting
• How to undertake searches (using EPO website)
• Key points in drafting patents with or without agents.
• How much protection do patents provide – process or product.
• Detailed analysis of particular patent filings
• Licensing or commercialising patents
• Patent case studies
• Commercial barriers and differentiation -patents, contracts, approvals, team.
Detailed Commercial Case studies:
• Microsoft key Differentiator
• Apple
• Renishaw
• JDS and telecom innovations
• Kodak
• IBM

Sgiliau Modiwl

Math o Sgiliau	Manylion Sgiliau
Cydlynu ag erail	Students will be able to understand the importance of effective team building in the effective delivery of projects. They will develop the skill of understanding the strengths of the team and use these skills to deliver success.
Cyfathrebu proffesiynol	Develop communications skills including discussion and listening skills. Improve lteracy skills by reading and writing reports and essays.
Datrys Problemau Creadigol	Identify problems. Identify factors which might influence potential solutions. Develop creative thinking approaches to problem solving. Evaluate advantages and disadvantages of potential solutions. Construct a rational proposal in response to problems.
Myfyrdod	Students will develop an ability to analyse their work at a distance so as to ensure that its makes sense and remains aligned to key outputs and outcomes.
Sgiliau Pwnc-benodol	Students will be aware of the importance of innovation and its management and the key role it plays in enabling investment and commercial differentiation.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 7