Gwybodaeth Modiwlau

Module Identifier
MBM1510
Module Title
International Markets and Marketing
Academic Year
2019/2020
Co-ordinator
Semester
Intended for use in future years

Course Delivery

 

Assessment

Assessment Type Assessment length / details Proportion
Semester Assessment A prepared group report with a limit of 2000 words   30%
Semester Exam 2 Hours   70%
Supplementary Assessment An individual report with a limit of 2000 words  30%
Supplementary Exam 2 Hours   70%

Learning Outcomes

On successful completion of this module students should be able to:

have an understanding of:
The rationale for undertaking international marketing activities
Market selection
Market entry methods
The internationalisation process
The role of culture in the internationalisation process
International marketing strategy


Aims

The course aims to increase the awareness of students of the international context in which organisations operate. The issues facing organisations in terms of marketing strategy and the external pressures and opportunities. This will be based on the fundamental principles of marketing and the international context.

The emphasis throughout is on the application to current business issues and practice. Students will be encouraged to read around the subject with a focus on current articles to show the reality of the issues and the challenges organisations face.

Brief description

The delivery mechanism is a series of lectures but also case studies and student led debates on selected topics. The session will run on specific weeks during the semester as outlined in the course plan.

Content

  • Market Selection
  • Market Entry Strategy
  • The Internationalisation Process
  • Designing the Global Marketing Programme
  • The Role of Culture

Notes

This module is at CQFW Level 7