Visitor Management

Cod y Modiwl: RD20820
Teitl y Modiwl: Visitor Management
Blwyddyn Academaidd: 2026/2027
Semester: Semester 2
Cyd-gysylltydd y Modiwl: Mr Ian Keirle
Rhestr Ddarllen: Gweld ar Aspire
Staff Eraill sy'n Cyfrannu: Dr Ruth Wonfor; Dr Ifat Shah

Dulliau Asesu

Math o Assesiad	Manylion Assesiad	Hyd Assesiad	Cyfran
Arholiad Ailsefyll	Students must take elements of assessment equivalent to those that led to failure of the module.	2 Awr	40%
Arholiad Semester		2 Awr	40%
Asesiad Ailsefyll	Students must take elements of assessment equivalent to those that led to failure of the module.		60%
Asesiad Semester	An assignment that plans the development of a countryside For a site or access route. recreation site or access route (3,000 words).		60%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

1. Describe and utilise the marketing process as a means of managing visitors
2. Evaluate the issues concerned with the management of a countryside recreation or tourist site and to detail potential management solutions.
3. Assess the use made of countryside recreation or tourist sites through the use of survey techniques.
4. Discuss and interpret legislation relating to visitor management.

Disgrifiad cryno

This vocational module considers how visitors to countryside recreation and tourist sites can be managed to ensure maximum benefit to visitors, tourism enterprises, communities and conservation. A marketing approach is taken throughout the module whereby the countryside or tourism resource is considered as a product and the visitor as a customer. The module identifies potential management issues and introduces students to possible practical and managerial solutions. As such the module covers areas such as the use of infrastructure, interpretation, disabled access, footpath erosion, legal aspects of visitor management and customer care. The module concludes by considering issues relating to the legal and practical management of access into the countryside.

Nod

The module will cover the following areas:

* Marketing and its role in managing visitors and developing sites

* The monitoring of visitors

* Development and management of recreational infrastructure

* The role of interpretation

* Recreational public transport

* Footpath erosion and restoration techniques

* Access for visitors with disability

* Dealing with the news media Legal aspects of visitor management such as legislation relating to access, trespass and litter

Sgiliau Modiwl

Math o Sgiliau	Manylion Sgiliau
Cyfathrebu	Report writing skills will be developed within the assignment
Datblygu personol a chynllunio gyrfa	Students will gain insights into the career options associated with visitor management
Datrys Problemau	Within the assignment students will be required to identify and solve problems associated with the management of a recreation or tourist site
Sgiliau pwnc penodol	Site assessment and planning
Sgiliau ymchwil	Within the assignment students will be required to carry our audits of recreational infrastructure
Technoleg Gwybodaeth	Students will need to use IT to help them with site planning, in particular they will need to use digital maps

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 5