Research Methods

Cod y Modiwl: AB25320
Teitl y Modiwl: Research Methods
Blwyddyn Academaidd: 2027/2028
Semester: Semester 2
Cyd-gysylltydd y Modiwl: Dr Sophie Bennett-Gillison
Rhestr Ddarllen: Gweld ar Aspire
Rhagofynion: AB15220
Staff Eraill sy'n Cyfrannu: Dr Sophie Bennett-Gillison; Dr Julio Munoz; Professor Homagni Choudhury; Dr Lyndon Murphy; Dr Jonathan Fry; Mrs Nerys Fuller-Love

Dulliau Asesu

Math o Asesiad	Manylion Asesiad	Cyfran
Asesiad Semester	Written Essay (Literature Review): (2,000 words)	50%
Asesiad Semester	Written Essay (Research Methodology): (2,000 words)	50%
Asesiad Ailsefyll	Written Essay (Literature Review): (2,000 words) Students must take elements of the assessment that led to the failure of the module.	50%
Asesiad Ailsefyll	Written Essay (Research Methodology): (2,000 words) Students must take elements of the assessment that led to the failure of the module.	50%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

1. Demonstrate an understanding of the nature and importance of research in a business and management or marketing context.
2. Demonstrate an understanding of, and distinguish between, different research approaches and critically evaluate the ethical implications of each approach.
3. Identify, analyse and evaluate literature relevant to a specific research topic.
4. Demonstrate an understanding of ways to perform both primary and secondary data collection, identify and evaluate the limitations and benefits of different approaches.
5. Demonstrate an understanding of ways to analyse and evaluate data using a variety of tools and techniques.
6. Communicate the findings of a research project appropriately.

Disgrifiad cryno

This module covers research skills and provides in-depth study of business-related research methods. The module emphasises the importance of an objective approach to research. The module also introduces the practice of research, including ethics and methodology, utilizing both qualitative and quantitative research methods.

Cynnwys

• Introduction to Research Methods
• Forming Research Questions
• Research Tools for reviewing current literature
• Qualitative Research Design
• Quantitative Research Design
• Mixed Research Design
• Collecting and Analysing Qualitative Data
• Collecting and Analysing Quantitative Data
• Managerial Implications, Research Limitations and Ethical Considerations

Sgiliau Modiwl

Math o Sgiliau	Manylion Sgiliau
Cyfathrebu	Read and write in different contexts for different purposes and audiences.
Datrys Problemau	Identify problems and factors which might influence potential solutions; develop creative thinking approaches to problem solving. Evaluate advantages and disadvantages of potential solutions; construct a rational proposal in response to a problem.
Gwaith Tim	eminars/Lectures to include group exercises
Gwella dysgu a pherfformiad ei hun	Organizational and research skills; developing own learning styles, personal preferences and needs, how to learn independently.
Rhifedd	Opportunities for use of quantitative techniques appropriate to the selected topic.
Sgiliau pwnc penodol	Application of qualitative and/or quantitative skills to specific management scenarios and current business environment.
Sgiliau ymchwil	Obtaining, selecting, assimilating information from a variety of sources for preparing assignment.
Technoleg Gwybodaeth	Accessing internet for appropriate reference material; use of information technology in data analysis, preparation and presentation of report.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 5