Consumer and Buyer Behaviour

Cod y Modiwl: AB27220
Teitl y Modiwl: Consumer and Buyer Behaviour
Blwyddyn Academaidd: 2027/2028
Semester: Semester 2
Cyd-gysylltydd y Modiwl: Dr Julie Jones
Rhestr Ddarllen: Gweld ar Aspire
Rhagofynion: AB17120 neu CB17120
Staff Eraill sy'n Cyfrannu: Dr Julie Jones; Dr Matthew Price; Mr Fayedh Ayub; Professor Homagni Choudhury; Dr Jonathan Fry

Dulliau Asesu

Math o Asesiad	Manylion Asesiad	Cyfran
Asesiad Semester	Written Essay: 2000 Words	50%
Arholiad Semester	Exam: 2 Awr	50%
Asesiad Ailsefyll	Written Essay: 2000 Words	50%
Arholiad Ailsefyll	Exam: 2 Awr	50%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

Apply different theoretical perspectives on the 'Self' and how these relate to consumer behaviour.
Explain views of the consumer as an individual, their individual needs and motivations, recognizing both the rational and emotional bases of many consumer actions.
Describe different socio-cultural perspectives on how, where, when, what and why individuals and groups consume.
Demonstrate an understanding of the consumer as a social being, their social needs, motivations, and positions within social structures and how these w ill inform their consumption decisions.

Disgrifiad cryno

Nod

Cynnwys

Sgiliau Modiwl

Math o Sgiliau	Manylion Sgiliau
Cyfathrebu	Seminars will give the student verbal as well as presentation communication skills whereas the coursework will give valuable business oriented communication skills .
Datblygu personol a chynllunio gyrfa	Develop awareness of personal skills, beliefs and qualities in relation to course/career progression – students will be able to translate theory into practice and learning into understanding.
Datrys Problemau	Identify problems. Identify factors which might influence potential solutions. Develop creative thinking approaches to problem solving. Evaluate advantages and disadvantages of potential solutions. Construct a rational response to a problem.
Gwaith Tim	Classroom exercises and seminar work will improve teamwork skills for the students.
Gwella dysgu a pherfformiad ei hun	This will be obtained via the seminars, coursework and interaction within lectures.
Rhifedd	Yes, primary research will require the application of graph based, and numerical skills.
Sgiliau pwnc penodol	Students will develop their know ledge and research skills in consumer behaviour. Involving a range of consumer behaviour issues, for example: perception, motivation, attitudes and values, the place of social structures in informing consumer identities, and so on.
Sgiliau ymchwil	Understand a range of research methods. Plan and carry out research. Utilise primary research to translate elements of theory to practice.
Technoleg Gwybodaeth	Use a range of commonly used software packages. Present information and data. Use e-mail/internet appropriately and effectively.

Nodau

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