Digital Business: Leadership and Management

Cod y Modiwl: AB35220
Teitl y Modiwl: Digital Business: Leadership and Management
Blwyddyn Academaidd: 2027/2028
Semester: Semester 1
Cyd-gysylltydd y Modiwl: Dr Lyndon Murphy
Rhestr Ddarllen: Gweld ar Aspire
Rhagofynion: AB25420 neu AB27120 neu CB25420 neu CB27120
Staff Eraill sy'n Cyfrannu: Professor Homagni Choudhury; Dr Lyndon Murphy; Dr Jonathan Fry

Dulliau Asesu

Math o Asesiad	Manylion Asesiad	Cyfran
Asesiad Semester	Group presentation: 15 Minutes	30%
Asesiad Semester	Individual Report: 2500 Words	70%
Asesiad Ailsefyll	Individual Report: 2500 Words	70%
Asesiad Ailsefyll	Individual presentation: 10 Minutes	30%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

Outline the macro and micro environments within which Digital Business is an effective strategy.
Discuss numerous ways in which business strategy may be innovated to ensure shareholder/stakeholder value growth.
Analyse the key business drivers for the adoption of various Digital Business enabled technologies.
Evaluate the different foci of International Business in their adoption of Digital business.
Analyse how the Internet, and Internet technologies, support communication and Digital Business.

Disgrifiad cryno

This module provides the facilitating knowledge to effectively examine digital business strategy, and identify the opportunities and threats of effective implementation.

Nod

The module provides the facilitating knowledge to effectively examine digital business strategy, and identify the opportunities and threats of effective implementation.

Cynnwys

Introduction to digital business and digital environment
Digital business macro-environment and micro-environment
Digital business leadership and management
Digital business strategy
Digital transformation
Origins and nature of digital disruption

Leading Change in Digital business

Evaluation and Maintenance of Digital business

Integrated Digital Business Management

Sgiliau Modiwl

Math o Sgiliau	Manylion Sgiliau
Cyfathrebu	Interactive workshops will give the student verbal as well as presentation communication skills whereas the coursework will give valuable business oriented communication skills.
Datblygu personol a chynllunio gyrfa	The coursework requires students to focus on an applied corporate setting, and in developing their understanding of the research communication and analytical skills required in that context they will be able to make better-informed career choices and direct their personal development plans accordingly. However, neither skill is directly assessed.
Datrys Problemau	Students will gain problem solving skills as part of their brand plan coursework assessment and classroom exercises.
Gwaith Tim	Classroom exercises and workshop work will improve teamwork skills for the students
Gwella dysgu a pherfformiad ei hun	This will be obtained via the workshops, coursework and interaction within lectures.
Rhifedd	Possible dependent upon the approach the student takes to answering the assessment
Sgiliau pwnc penodol	A fuller understanding fo the technology enablement of Digital Business.
Sgiliau ymchwil	The coursework will need a certain amount of market research which the student will undertake, gaining key research skills.
Technoleg Gwybodaeth	Students will be expected to make appropriate use of word processing and presentational software in their coursework. Also they should make use of Blackboard and on-line research.

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 6