Marketing and Digital Marketing Communication

Cod y Modiwl
AB37120
Teitl y Modiwl
Marketing and Digital Marketing Communication
Blwyddyn Academaidd
2027/2028
Semester
Semester 2
Cyd-gysylltydd y Modiwl
Dr Matthew Price
Rhestr Ddarllen
Gweld ar Aspire
Rhagofynion
AB27120 neu CB27120 neu MM30120
Staff Eraill sy'n Cyfrannu
Dr Matthew Price
Mr Fayedh Ayub
Professor Homagni Choudhury

Dulliau Asesu

Math o Asesiad

Manylion Asesiad

Cyfran
Asesiad Semester Report: 2000 Words 50%
Arholiad Semester Exam: 2 Awr 50%
Asesiad Ailsefyll Report: 2000 Words 50%
Arholiad Ailsefyll Exam: 2 Awr 50%

Canlyniadau Dysgu

Wedi cwblhau'r modiwl dylai'r myfyrwyr fedru:

  1. ​Explain and compare different theoretical perspectives on how communications work within a marketing environment.
  2. Discuss the industry structure in which marketing communications programmes are formulated.
  3. Identify the ethical issues inherent in marketing communications programmes.
  4. Describe and evaluate the contemporary Marketing Communications Mix elements.
  5. Demonstrate an understanding of what is needed to implement a marketing communications campaign effectively.​

Disgrifiad cryno

This module develops an understanding of the range of communications concepts, tools and practices required by organizations to market their products/services effectively. The module covers a range of communications processes and the contemporary marketing communications mix.

Cynnwys

THE MARKETING COMMUNICATIONS ENVIRONMENT

- What is (Integrated) Marketing Communications?
- Marketing Communications and the Consumer
- Communications Theory
- Ethical Issues in Marketing Communications

MARKETING COMMUNICATIONS PLANNING

- Fundamental Decisions
- Media Selection and Creative Implementation
- The Marketing Communications Mix:
Advertising
Public Relations
Personal Selling
Sales Promotion
Direct, Digital and Database Marketing
- Implementation and Evaluation

Sgiliau Modiwl

Math o Sgiliau

Manylion Sgiliau
Cyfathrebu Read in different contexts and for different purposes. Write for different purposes and audiences
Datblygu personol a chynllunio gyrfa Develop awareness of personal skills, beliefs and qualities in relation to course/career progression
Datrys Problemau Identify problems. Identify factors which might influence potential solutions. Develop creative thinking approaches to problem solving. Evaluate advantages and disadvantages of potential solutions. Construct a rational response to a problem.
Gwaith Tim During Seminars/Workships/Tutorials
Gwella dysgu a pherfformiad ei hun Through evaluation of formative feedback
Rhifedd Associated with Campaign evaluation
Sgiliau pwnc penodol ShapeStudents develop their know ledge and understanding of the content, formulation process and implementation of marketing communications campaigns.
Sgiliau ymchwil Produce academically appropriate reports
Technoleg Gwybodaeth Use a range of commonly used software packages (Google/Facebook/Other). Present information and data. Use e-mail/internet appropriately and effectively

Nodau

Mae'r modiwl hwn yn cydymffurfio a FfCChC Lefel 6